{"id":13008,"date":"2009-12-10T05:40:31","date_gmt":"2009-12-10T08:40:31","guid":{"rendered":"http:\/\/www.inclusive.org.br\/?p=13008"},"modified":"2009-12-10T05:40:31","modified_gmt":"2009-12-10T08:40:31","slug":"um-cego-diante-da-tv-por-jorge-de-lima","status":"publish","type":"post","link":"https:\/\/inclusivenews.com.br\/?p=13008","title":{"rendered":"Um cego diante da TV, por Jorge de Lima"},"content":{"rendered":"<p style=\"text-align: justify\"><a href=\"http:\/\/www.inclusivenews.com.br\/wp-content\/uploads\/2009\/12\/ilustracao_tv.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-13009\" title=\"Ilustra\u00e7\u00e3o de uma TV sem sintonia.\" src=\"http:\/\/inclusivenews.com.br\/wp-content\/uploads\/2009\/12\/ilustracao_tv.jpg\" alt=\"Ilustra\u00e7\u00e3o de uma TV sem sintonia.\" width=\"225\" height=\"221\" \/><\/a>No dia internacional do t\u00e9dio, pleno doming\u00e3o, assento-me diante da m\u00e1quina de fazer loucos, a televis\u00e3o, e me deparo com um nada existencial repleto. Pego o controle remoto e come\u00e7o uma jornada, buscando a alma perdida em qualquer coisa, mas o nada persiste, bot\u00e3o a bot\u00e3o, nada de conte\u00fado, nada de intelig\u00eancia, apenas uma onda de risinhos: &#8220;Veja isto aqui, olhe aquilo ali.&#8221;<\/p>\n<p style=\"text-align: justify\">Desespero-me. Ser\u00e1 poss\u00edvel o imposs\u00edvel? Em 18 canais televisivos, o imp\u00e9rio do vazio neural \u00e9 absoluto. Pensar para qu\u00ea, se nem governo, nem vereadores, nem deputados fazem isso, por que no meio televisivo seria diferente? \u00a0Mas a busca continua. Insaci\u00e1vel, o desejo demarca sua necessidade. Em que lugar meteram a alma das coisas e pessoas? Acho um programa de calouros, espero ao menos uma alma perdida tentando a fama. Decepciono-me mais uma vez. Ali \u00e9 o lugar em que ela menos est\u00e1. Fugiu no meio de receitas de marketing musical, estere\u00f3tipos pr\u00e9-fabricados, no meio de receitas de sucesso prontas, todas iguais. Algemaram a alma. Nem mesmo um plimplim motiva o retorno. J\u00e1 passamos por l\u00e1 e, naquele vazio, o nada ficou. Desesperei-me ao ver um novo humorista que sabia de tudo, menos fazer rir.<\/p>\n<p style=\"text-align: justify\">Sinto-me qual Orfeu em sua odiss\u00e9ia, buscando sua felicidade e voltando de m\u00e3os vazias. Antigamente podia sentar-me \u00e0 frente de uma televis\u00e3o e ter parte do t\u00e9dio amainado; hoje, lamento. Ficam apenas o desespero e o t\u00e9dio. O que era uma m\u00e1quina de entretenimento, cultura, lazer, hoje apenas mant\u00e9m o esp\u00edrito vazio. Nada de arte, nada de conte\u00fado, nada de alma.<\/p>\n<p style=\"text-align: justify\">Paro e busco novidades. Quem sabe em programas regionais a coisa melhore? Ilus\u00e3o. Piora muito. Nos chamados &#8220;grandes ve\u00edculos&#8221; ao menos ainda existe certo profissionalismo. Restam os comerciais. O que mais um cego pode fazer diante de uma televis\u00e3o? E um a um vamos reparando a p\u00e9ssima qualidade de produ\u00e7\u00e3o, especialmente de \u00e1udio. O malfeito \u00e9 a base da publicidade moderna. Trilhas de fundo mal tocadas, mal confeccionadas, estilo teclado ordin\u00e1rio comprado em qualquer camel\u00f4. Lembrei-me de quando era crian\u00e7a e nas televis\u00f5es existiam maestros, orquestras, garotos e garotas-propaganda, que tinham a obriga\u00e7\u00e3o de vender produtos com qualidade e acabamento para n\u00e3o denegrir a qualidade do que ofereciam. Isto tudo acabou. Em minha inf\u00e2ncia, os grandes cantores eram garotos-propaganda.<\/p>\n<p style=\"text-align: justify\">Mas o nada n\u00e3o p\u00e1ra por a\u00ed. Adoro quando aparece uma propaganda na televis\u00e3o estilo cinema mudo. Sem di\u00e1logos, sem fala, sem som. Esqueceram de avisar ao publicit\u00e1rio que hoje 15 milh\u00f5es de brasileiros t\u00eam algum tipo de defici\u00eancia visual e que, destes, 50% pertencem ao mercado consumidor. Publicit\u00e1rios parecem n\u00e3o se importar em ter 7 milh\u00f5es de consumidores interessados nos produtos de seus clientes.<\/p>\n<p style=\"text-align: justify\">&#8220;Veja nosso produto. Olhe como \u00e9 pr\u00e1tico. Se quiser comprar, voc\u00ea liga para o telefone que est\u00e1 a\u00ed na tela.&#8221; Outro dia at\u00e9 me interessei em um grill que anunciaram, mas economizei n\u00e3o comprando porque meu curso de telepatia venceu e n\u00e3o havia como adivinhar o telefone da empresa.<\/p>\n<p style=\"text-align: justify\">Tudo isso resume o problema contempor\u00e2neo que vivemos. Muita apar\u00eancia, sorrisos, bunda, visual e pouco conte\u00fado.<\/p>\n<p>______________________________________________________<\/p>\n<p><strong>Fonte de informa\u00e7\u00e3o:<\/strong> Di\u00e1rio da Manh\u00e3\/<a href=\"http:\/\/blogdaaudiodescricao.blogspot.com\/2009\/12\/um-cego-diante-da-tv.html\" target=\"_blank\" rel=\"noopener\">Blog da Audiodescri\u00e7\u00e3o <img loading=\"lazy\" decoding=\"async\" title=\"Link abrir\u00e1 em uma nova janela ou aba.\" src=\"http:\/\/www.inclusive.org.br\/images\/new_window.gif\" alt=\"Link abrir\u00e1 em uma nova janela ou aba.\" width=\"16\" height=\"14\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pego o controle remoto e come\u00e7o uma jornada. (&#8230;) Tudo isso resume o problema contempor\u00e2neo que vivemos. Muita apar\u00eancia, sorrisos, bunda, visual e pouco conte\u00fado.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[44,48,4],"tags":[64],"class_list":["post-13008","post","type-post","status-publish","format-standard","hentry","category-acessibilidade","category-inclusao","category-noticias","tag-audiodescricao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Um cego diante da TV, por Jorge de Lima -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inclusivenews.com.br\/?p=13008\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Um cego diante da TV, por Jorge de Lima -\" \/>\n<meta property=\"og:description\" content=\"Pego o controle remoto e come\u00e7o uma jornada. 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