{"id":14701,"date":"2010-04-02T08:53:21","date_gmt":"2010-04-02T11:53:21","guid":{"rendered":"http:\/\/www.inclusive.org.br\/?p=14701"},"modified":"2010-04-02T08:53:21","modified_gmt":"2010-04-02T11:53:21","slug":"por-um-conteudo-capaz-de-educar","status":"publish","type":"post","link":"https:\/\/inclusivenews.com.br\/?p=14701","title":{"rendered":"Por um conte\u00fado capaz de educar"},"content":{"rendered":"<p><a href=\"http:\/\/www.inclusivenews.com.br\/wp-content\/uploads\/2010\/04\/educacao_informartica_e_learning.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14702 alignleft\" title=\"Educa\u00e7\u00e3o e inform\u00e1tica - imagem de uma pessoa diante de um computador de onde saem dois bra\u00e7os apontando o conte\u00fado dentro de um livro.\" src=\"http:\/\/inclusivenews.com.br\/wp-content\/uploads\/2010\/04\/educacao_informartica_e_learning.jpeg\" alt=\"\" width=\"210\" height=\"210\" \/><\/a><\/p>\n<p><strong>Por Wagner Bezerra *<\/strong><\/p>\n<p>Quando, entre 1920 e 1930, o escoc\u00eas John Baird , inspirado nas experi\u00eancias dos seus antecessores suecos e alem\u00e3es, faz as primeiras transmiss\u00f5es de imagens pelo \u201car\u201d, naquilo que alguns anos mais tarde receberia o nome de televis\u00e3o, jamais poderia imaginar o que aquele secador de imagens por raios cat\u00f3dicos seria capaz de oferecer ao seus consumidores. Uma d\u00e9cada mais tarde, Alemanha e Inglaterra inauguram as primeiras emissoras de TV p\u00fablicas. Depois vieram R\u00fassia, EUA, Fran\u00e7a e, em 1950, o Brasil entra na guerra pela audi\u00eancia, com a pioneira TV Tupi.<\/p>\n<p>Mais de meio s\u00e9culo se passou, migramos do velho tubo para os receptores de plasma, LCD, converg\u00eancia digital entre meios e ve\u00edculos, Blu-Ray, aparelhos 3D numa velocidade e voracidade t\u00e3o grande que consumidores e empresas produtoras de conte\u00fado, nem de longe se cansam de inventar desejos e oferecer solu\u00e7\u00f5es.<\/p>\n<p>Se por um lado este brev\u00edssimo apanhado demonstra o conhecimento avan\u00e7ado do homem frente \u00e0s possibilidades do meio, por outro bem poderia nos fazer pensar no tal conte\u00fado.<\/p>\n<p>Aquilo que \u00e9 produzido, midiado e consumido, embalado em luz, som, imagem, sedu\u00e7\u00e3o e chega em cada lar, pronto para os midiacidad\u00e3os beberem, comerem, sentirem, experimentarem, comprarem, enfim, viverem em alt\u00edssima defini\u00e7\u00e3o.<\/p>\n<p>Esta \u00e9 a discuss\u00e3o que os pa\u00edses inventores da velha \u201cf\u00e1brica de doidos\u201d e outros mundo afora fazem neste momento: qual \u00e9, o que \u00e9, para que serve, a quem serve, quais os efeitos, como interagir, como ensinar e aprender a partir deste t\u00e3o desejado e consumido produto midi\u00e1tico: sua excel\u00eancia \u201co conte\u00fado\u201d.<\/p>\n<p>Em pa\u00edses como Portugal, Chile, Espanha, It\u00e1lia, Canad\u00e1, governos e sociedade criam regras e avaliam os efeitos da programa\u00e7\u00e3o oferecida ao p\u00fablico infantil, dentre outras iniciativas.<\/p>\n<p>Em alguns pa\u00edses, o minist\u00e9rio da educa\u00e7\u00e3o estuda como incluir a alfabetiza\u00e7\u00e3o para os meios \u2013 ou educomunica\u00e7\u00e3o \u2013 no curr\u00edculo oferecido \u00e0s crian\u00e7as. Outra iniciativa neste sentido tem sido o avan\u00e7o do marco regulat\u00f3rio das telecomunica\u00e7\u00f5es, incluindo a regulamenta\u00e7\u00e3o de conte\u00fado, ou seja, criar regras que permitam \u00e0 sociedade defender-se dos abusos praticados pelos ve\u00edculos. Coisa que, aqui no Brasil, \u00e9 at\u00e9 feio dizer.<\/p>\n<p>Com o risco dos \u201cpatrulheiros de plant\u00e3o\u201d, de esquerda, centro ou direita, imediatamente contraporem-se com o desgastado e absurdo chav\u00e3o do medo da volta \u00e0 censura.<\/p>\n<p>Uma prov\u00e1vel sa\u00edda para esse estado de coisas poder\u00e1 acontecer quando os respons\u00e1veis pela educa\u00e7\u00e3o no Brasil \u2013 pais, comunicadores, pedagogos, professores, enfim, todos que acreditam a educa\u00e7\u00e3o \u00e9 o \u00fanico meio capaz de tornar o midiacidad\u00e3o em cidad\u00e3o de fato e de direito \u2013 entenderem que a imagem educa, que a televis\u00e3o e a internet s\u00e3o capazes de educar tamb\u00e9m. Que \u00e9 preciso definir que tipo de conte\u00fado queremos produzir, consumir e oferecer aos nossos t\u00e3o vozares midiacidad\u00e3os.<\/p>\n<p>Depois de mais uma de final do Big Brother, temos a\u00ed uma boa oportunidade para pensarmos a respeito do conte\u00fado que produzimos e consumimos na TV. De uma forma ou de outra, tudo isso \u00e9 100% educa\u00e7\u00e3o.<\/p>\n<p>*midiaeducador, pubicit\u00e1rio, diretor de programas educativos para TV e autor do livro \u2018Manual do telespectador insatisfeito\u2019.<\/p>\n<p>________________________<\/p>\n<p><strong>Fonte:<\/strong> <a href=\"http:\/\/www.fndc.org.br\/internas.php?p=noticias&amp;cont_key=514488\" target=\"_blank\" rel=\"noopener\">Jornal do Brasil\/FNDC <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depois de mais uma de final do Big Brother, temos a\u00ed uma boa oportunidade para pensarmos a respeito do conte\u00fado que produzimos e consumimos na TV. De uma forma ou de outra, tudo isso \u00e9 100% educa\u00e7\u00e3o. A opini\u00e3o \u00e9 de Wagner Bezerra, no Jornal do Brasil.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[6,8],"tags":[],"class_list":["post-14701","post","type-post","status-publish","format-standard","hentry","category-educacao","category-textos-e-artigos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por um conte\u00fado capaz de educar -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inclusivenews.com.br\/?p=14701\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por um conte\u00fado capaz de educar -\" \/>\n<meta property=\"og:description\" content=\"Depois de mais uma de final do Big Brother, temos a\u00ed uma boa oportunidade para pensarmos a respeito do conte\u00fado que produzimos e consumimos na TV. 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