{"id":14935,"date":"2010-04-16T05:55:24","date_gmt":"2010-04-16T08:55:24","guid":{"rendered":"http:\/\/www.inclusive.org.br\/?p=14935"},"modified":"2010-04-16T05:55:24","modified_gmt":"2010-04-16T08:55:24","slug":"add-lanca-nova-campanha","status":"publish","type":"post","link":"https:\/\/inclusivenews.com.br\/?p=14935","title":{"rendered":"ADD lan\u00e7a nova campanha"},"content":{"rendered":"<figure style=\"width: 226px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" title=\"Logotipo da ADD, onde v\u00ea-se tr\u00eas cadeiras de rodas estilizadas.\" src=\"http:\/\/www.add.org.br\/images\/logo.gif\" alt=\"\" width=\"226\" height=\"87\" \/><figcaption class=\"wp-caption-text\"> <\/figcaption><\/figure>\n<p>Para combater o preconceito e passar a mensagem de que as pessoas com defici\u00eancia s\u00e3o capazes de superar eventuais limita\u00e7\u00f5es, a ADD convidou Teco Barbero, um fot\u00f3grafo profissional cego, para produzir as fotos de sua nova campanha institucional, idealizada pela age. Afinal, atitude \u00e9 melhor que discurso. Segundo Teco Barbero, a fotografia pode ser uma a\u00e7\u00e3o mental al\u00e9m da vis\u00e3o. \u00c9 uma maneira de o cego ser inserido no meio social.<\/p>\n<p>\u201cO fato de a fotografia estar enquadrada ou n\u00e3o, isso \u00e9 o que menos importa, pois \u00e9 atrav\u00e9s da foto que o cego passa sua vis\u00e3o de mundo para as outras pessoas\u201d.<\/p>\n<p>Teco Barbero, de 28 anos, \u00e9 formado em jornalismo pela Universidade de Sorocaba. Deficiente visual, tirou sua primeira foto aos 16 anos, numa viagem para a Su\u00ed\u00e7a. \u201cFoi s\u00f3 porque meu pai reclamou que ele n\u00e3o iria aparecer em nenhuma foto da viagem\u201d. Voltou a fotografar aos 21, quando participou de um curso de fotografia para cegos idealizado pelo documentarista Werinton Kermes. L\u00e1, aprendeu a fotografar usando o pr\u00f3prio corpo. O fot\u00f3grafo afirma que o cego precisa de uma bengala para se guiar, mas que, ao utilizar uma c\u00e2mera, essa bengala guia \u00e9 substitu\u00edda por uma imagem, uma vis\u00e3o individual do mundo percebido por eles.<\/p>\n<p>Al\u00e9m do an\u00fancio, a campanha conta com um comercial e um hotsite, que pode ser acessado pelo www.add.org.br\/novaCampanhaAdd\/, e tamb\u00e9m uma vers\u00e3o mobile.<\/p>\n<p>Voc\u00ea pode assistir ao v\u00eddeo da campanha aqui:<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"425\" height=\"344\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/TKy_C82gKFs\" \/><embed type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\" src=\"http:\/\/www.youtube.com\/v\/TKy_C82gKFs\"><\/embed><\/object><\/p>\n<p>__________<\/p>\n<p><strong>Fonte:<\/strong> ADD<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para combater o preconceito e passar a mensagem de que as pessoas com defici\u00eancia s\u00e3o capazes de superar eventuais limita\u00e7\u00f5es, a ADD convidou Teco Barbero, um fot\u00f3grafo profissional cego, para produzir as fotos de sua nova campanha institucional, idealizada pela age.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[38,27,4],"tags":[],"class_list":["post-14935","post","type-post","status-publish","format-standard","hentry","category-deficiencia","category-esporte","category-noticias"],"yoast_head":"<!-- This site is optimized with the 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