{"id":16131,"date":"2010-06-22T14:29:33","date_gmt":"2010-06-22T17:29:33","guid":{"rendered":"http:\/\/www.inclusive.org.br\/?p=16131"},"modified":"2010-06-22T14:29:33","modified_gmt":"2010-06-22T17:29:33","slug":"oi-inclusao","status":"publish","type":"post","link":"https:\/\/inclusivenews.com.br\/?p=16131","title":{"rendered":"Oi, inclus\u00e3o!"},"content":{"rendered":"
\"Menina<\/a>
Menina com s\u00edndrome de Down com o logotipo da operadora Oi e a frase Simples Assim<\/figcaption><\/figure>\n

Patricia Almeida – Equipe Inclusive<\/p>\n

A Oi preparou um comercial em que a crian\u00e7a que aparece no final dizendo ” Oi”, marca registrada das campanhas da operadora, \u00e9 a Iara, uma menina com s\u00edndrome de Down.<\/p>\n

Nada de mais, podem pensar alguns. Mas por tr\u00e1s desta imagem existe uma articula\u00e7\u00e3o do Instituto MetaSocial, que atua h\u00e1 mais de 16 anos no Brasil na dire\u00e7\u00e3o de uma sociedade para todos. Usando os meios de comunica\u00e7\u00e3o, o MetaSocial procura formas de induzir no inconsciente coletivo a no\u00e7\u00e3o de que “Ser Diferente \u00e9 Normal”, ou seja, todos s\u00e3o diferentes. Mas que a diferen\u00e7a n\u00e3o deve impedir ningu\u00e9m de ter os mesmos direitos.<\/p>\n

O an\u00fancio da Oi \u00e9 mais um esfor\u00e7o da chamada publicidade inclusiva,\u00a0iniciativas de a\u00e7\u00e3o afirmativa dentro da propaganda visando trazer a diversidade para uma \u00e1rea que sempre se caracterizou pelas imagens padronizadas do belo e do perfeito.<\/p>\n

Com certeza a menina Iara, com sua gra\u00e7a e alegria, naqueles poucos segundos no final do filme, sem chamar a aten\u00e7\u00e3o nem fazer alarde, consegue levar muito longe a mensagem de que ela, e qualquer pessoa, pode e deve estar em todos os lugares. At\u00e9 o dia em que isso aconte\u00e7a de forma natural.
\nParab\u00e9ns a Oi e a Ag\u00eancia NBS por seu pioneirismo.<\/p>\n

Filme Oi no YouTube:
\nhttp:\/\/www.youtube.com\/watch?v=D7eXQeVZNDM<\/a><\/p>\n

<\/embed><\/object><\/p>\n

Ficha T\u00e9cnica
\nT\u00edtulo Original: Ganhou Perdeu
\nProduto: Oi Pontos
\nCliente: Oi
\nAg\u00eancia: NBS
\nDire\u00e7\u00e3o de cria\u00e7\u00e3o: Andr\u00e9 Lima e Pedro Feyer
\nCria\u00e7\u00e3o: Andr\u00e9 Lima, Renato Jardim e Andr\u00e9 Havt
\nRTVC: Andr\u00e9a Matzker, Alvaro Figueira, Paula Alimonda e Jo\u00e3o Maia
\nAtendimento Ag\u00eancia: Antonino Brand\u00e3o, Gabriela Arroyo, Paula Fernandes e Bianca Costa
\nProdutora: Cine
\nProdu\u00e7\u00e3o: Equipe Cine
\nDire\u00e7\u00e3o: Clovis Mello
\nProdu\u00e7\u00e3o executiva: Raul D\u00f3ria
\nDir. Atendimento produtora: Waldemar Tamagno
\nAtendimento produtora: S\u00e9rgio Cardoso
\nDir. Fotografia: Fernando Oliveira
\nMontagem: Lucas C\u00e2mara \/ Clovis Mello
\nFinaliza\u00e7\u00e3o: Digital 21
\nProdu\u00e7\u00e3o de Som e Trilha: Hilton Raw
\nFilme Oi<\/a><\/p>\n

_________________________________<\/p>\n

Fonte:<\/strong> http:\/\/www.cidademarketing.com.br\/2009\/n\/2907\/oi-cria-programa-de-fidelidade-em-conjunto-com-a-rede-multiplus.html<\/a><\/p>\n

http:\/\/www.revistamakingof.com.br\/22,23439-clientes-p%C3%B3s-pago-da-oi-podem-ganhar-passagens-a%C3%A9reas.htm<\/a><\/p>\n

Instituto MetaSocial<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A Oi preparou um comercial em que a crian\u00e7a que aparece no final dizendo “Oi”, marca registrada das campanhas da operadora, \u00e9 a Iara, uma menina com s\u00edndrome de Down.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[76,4],"tags":[],"class_list":["post-16131","post","type-post","status-publish","format-standard","hentry","category-midia-e-deficiencia","category-noticias"],"yoast_head":"\nOi, inclus\u00e3o! -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inclusivenews.com.br\/?p=16131\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oi, inclus\u00e3o! 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