{"id":18162,"date":"2010-12-16T06:44:36","date_gmt":"2010-12-16T09:44:36","guid":{"rendered":"http:\/\/www.inclusive.org.br\/?p=18162"},"modified":"2010-12-16T06:44:36","modified_gmt":"2010-12-16T09:44:36","slug":"projeto-crianca-e-consumo-questiona-bombardeio-de-publicidade-no-fim-do-ano","status":"publish","type":"post","link":"https:\/\/inclusivenews.com.br\/?p=18162","title":{"rendered":"Projeto Crian\u00e7a e Consumo questiona bombardeio de publicidade no fim do ano"},"content":{"rendered":"<figure style=\"width: 256px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\" \" title=\"Papai Noel vendendo Coca-Cola\" src=\"http:\/\/1.bp.blogspot.com\/_QQZ_KLHpKA0\/SQ36EC_JpaI\/AAAAAAAAAWU\/qv4JNBFrfsI\/s320\/papai_noel.jpg\" alt=\"Papai Noel vendendo Coca-Cola\" width=\"256\" height=\"230\" \/><figcaption class=\"wp-caption-text\"> <\/figcaption><\/figure>\n<p>Natal sempre foi momento de confraterniza\u00e7\u00e3o e de presentear pessoas queridas. E nas duas \u00faltimas d\u00e9cadas, a data tamb\u00e9m \u00e9 a mais rent\u00e1vel no ano para o com\u00e9rcio, al\u00e9m de atrair a aten\u00e7\u00e3o de todo o mercado, que cria e veicula publicidades especialmente planejadas para a ocasi\u00e3o. O problema \u00e9 quando esse apelo para o consumo atinge um p\u00fablico hipervulner\u00e1vel: as crian\u00e7as.<\/p>\n<p>&#8220;Por estarem em fase de desenvolvimento, as crian\u00e7as s\u00e3o muito suscet\u00edveis \u00e0s mensagens comerciais, que despertam desejo de consumo sem atrelar a uma pondera\u00e7\u00e3o se aquele produto \u00e9 realmente necess\u00e1rio&#8221;, explica Lais Fontenelle, psic\u00f3loga e coordenadora de Educa\u00e7\u00e3o do Projeto Crian\u00e7a e Consumo, do Instituto Alana.<\/p>\n<p>A exemplo do Dia das Crian\u00e7as, a data registra um aumento significativo de an\u00fancios. &#8220;\u00c9 um verdadeiro bombardeio. O p\u00fablico infantil fica exposto a essas mensagens mercadol\u00f3gicas que, al\u00e9m da TV e da internet, est\u00e3o em outros espa\u00e7os, como nos pontos de venda, nas embalagens e nas promo\u00e7\u00f5es&#8221;, afirma Isabella Henriques, advogada e coordenadora geral do Projeto.<\/p>\n<p>Sobre o Projeto Crian\u00e7a e Consumo<\/p>\n<p>O Projeto Crian\u00e7a e Consumo, do Instituto Alana, desenvolve atividades que despertam a consci\u00eancia cr\u00edtica da sociedade brasileira a respeito das pr\u00e1ticas de consumo de produtos e servi\u00e7os por crian\u00e7as e adolescentes. Debater e apontar meios que minimizam os impactos negativos causados pelos investimentos maci\u00e7os na mercantiliza\u00e7\u00e3o da inf\u00e2ncia e da juventude faz parte do conjunto de a\u00e7\u00f5es pioneiras do Projeto que busca, como uma de suas metas, a proibi\u00e7\u00e3o legal e expressa de toda e qualquer comunica\u00e7\u00e3o mercadol\u00f3gica dirigida \u00e0 crian\u00e7a no Brasil. Mais informa\u00e7\u00f5es no site: <a href=\"http:\/\/www.criancaeconsumo.org.br\">www.criancaeconsumo.org.br<\/a>.<\/p>\n<p>___________________________<\/p>\n<p><strong>Fonte:<\/strong> <a href=\"http:\/\/www.criancaeconsumo.org.br\">Projeto Crian\u00e7a e Consumo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Segundo o Projeto Crian\u00e7a e Consumo, a data \u00e9 a mais rent\u00e1vel no ano para o com\u00e9rcio, al\u00e9m de atrair a aten\u00e7\u00e3o de todo o mercado, que cria e veicula publicidades especialmente planejadas para a ocasi\u00e3o. O problema \u00e9 quando esse apelo para o consumo atinge um p\u00fablico hipervulner\u00e1vel: as crian\u00e7as.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[4],"tags":[60],"class_list":["post-18162","post","type-post","status-publish","format-standard","hentry","category-noticias","tag-infancia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Projeto Crian\u00e7a e Consumo questiona bombardeio de publicidade no fim do ano -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inclusivenews.com.br\/?p=18162\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Projeto Crian\u00e7a e Consumo questiona bombardeio de publicidade no fim do ano -\" \/>\n<meta property=\"og:description\" content=\"Segundo o Projeto Crian\u00e7a e Consumo, a data \u00e9 a mais rent\u00e1vel no ano para o com\u00e9rcio, al\u00e9m de atrair a aten\u00e7\u00e3o de todo o mercado, que cria e veicula publicidades especialmente planejadas para a ocasi\u00e3o. O problema \u00e9 quando esse apelo para o consumo atinge um p\u00fablico hipervulner\u00e1vel: as crian\u00e7as.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inclusivenews.com.br\/?p=18162\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenciainclusive\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-12-16T09:44:36+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/1.bp.blogspot.com\/_QQZ_KLHpKA0\/SQ36EC_JpaI\/AAAAAAAAAWU\/qv4JNBFrfsI\/s320\/papai_noel.jpg\" \/>\n<meta name=\"author\" content=\"inclusivenews2024\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"inclusivenews2024\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inclusivenews.com.br\\\/?p=18162#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inclusivenews.com.br\\\/?p=18162\"},\"author\":{\"name\":\"inclusivenews2024\",\"@id\":\"https:\\\/\\\/inclusivenews.com.br\\\/#\\\/schema\\\/person\\\/ae4ec7087559b8692fb33b6fffd2273b\"},\"headline\":\"Projeto Crian\u00e7a e Consumo questiona bombardeio de publicidade no fim do ano\",\"datePublished\":\"2010-12-16T09:44:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inclusivenews.com.br\\\/?p=18162\"},\"wordCount\":327,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inclusivenews.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inclusivenews.com.br\\\/?p=18162#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/1.bp.blogspot.com\\\/_QQZ_KLHpKA0\\\/SQ36EC_JpaI\\\/AAAAAAAAAWU\\\/qv4JNBFrfsI\\\/s320\\\/papai_noel.jpg\",\"keywords\":[\"Inf\u00e2ncia\"],\"articleSection\":[\"NOT\u00cdCIAS\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inclusivenews.com.br\\\/?p=18162#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inclusivenews.com.br\\\/?p=18162\",\"url\":\"https:\\\/\\\/inclusivenews.com.br\\\/?p=18162\",\"name\":\"Projeto Crian\u00e7a e Consumo questiona bombardeio de publicidade no fim do ano -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inclusivenews.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inclusivenews.com.br\\\/?p=18162#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inclusivenews.com.br\\\/?p=18162#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/1.bp.blogspot.com\\\/_QQZ_KLHpKA0\\\/SQ36EC_JpaI\\\/AAAAAAAAAWU\\\/qv4JNBFrfsI\\\/s320\\\/papai_noel.jpg\",\"datePublished\":\"2010-12-16T09:44:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inclusivenews.com.br\\\/?p=18162#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inclusivenews.com.br\\\/?p=18162\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/inclusivenews.com.br\\\/?p=18162#primaryimage\",\"url\":\"http:\\\/\\\/1.bp.blogspot.com\\\/_QQZ_KLHpKA0\\\/SQ36EC_JpaI\\\/AAAAAAAAAWU\\\/qv4JNBFrfsI\\\/s320\\\/papai_noel.jpg\",\"contentUrl\":\"http:\\\/\\\/1.bp.blogspot.com\\\/_QQZ_KLHpKA0\\\/SQ36EC_JpaI\\\/AAAAAAAAAWU\\\/qv4JNBFrfsI\\\/s320\\\/papai_noel.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inclusivenews.com.br\\\/?p=18162#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/inclusivenews.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projeto Crian\u00e7a e Consumo questiona bombardeio de publicidade no fim do ano\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inclusivenews.com.br\\\/#website\",\"url\":\"https:\\\/\\\/inclusivenews.com.br\\\/\",\"name\":\"Inclusive News\",\"description\":\"Inclusive News\",\"publisher\":{\"@id\":\"https:\\\/\\\/inclusivenews.com.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inclusivenews.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inclusivenews.com.br\\\/#organization\",\"name\":\"Inclusive - inclus\u00e3o e cidadania\",\"url\":\"https:\\\/\\\/inclusivenews.com.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/inclusivenews.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inclusivenews.com.br\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/@grandesite.png\",\"contentUrl\":\"https:\\\/\\\/inclusivenews.com.br\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/@grandesite.png\",\"width\":1080,\"height\":1080,\"caption\":\"Inclusive - inclus\u00e3o e cidadania\"},\"image\":{\"@id\":\"https:\\\/\\\/inclusivenews.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/agenciainclusive\\\/\",\"https:\\\/\\\/www.instagram.com\\\/newsinclusive\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/inclusivenews.com.br\\\/#\\\/schema\\\/person\\\/ae4ec7087559b8692fb33b6fffd2273b\",\"name\":\"inclusivenews2024\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c5a7ef84c66fa914f55bc4f7ce26cfa275a3b9a1c5568b907bd184fb4dde7b40?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c5a7ef84c66fa914f55bc4f7ce26cfa275a3b9a1c5568b907bd184fb4dde7b40?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c5a7ef84c66fa914f55bc4f7ce26cfa275a3b9a1c5568b907bd184fb4dde7b40?s=96&d=mm&r=g\",\"caption\":\"inclusivenews2024\"},\"sameAs\":[\"https:\\\/\\\/inclusivenews.com.br\"],\"url\":\"https:\\\/\\\/inclusivenews.com.br\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Projeto Crian\u00e7a e Consumo questiona bombardeio de publicidade no fim do ano -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inclusivenews.com.br\/?p=18162","og_locale":"pt_PT","og_type":"article","og_title":"Projeto Crian\u00e7a e Consumo questiona bombardeio de publicidade no fim do ano -","og_description":"Segundo o Projeto Crian\u00e7a e Consumo, a data \u00e9 a mais rent\u00e1vel no ano para o com\u00e9rcio, al\u00e9m de atrair a aten\u00e7\u00e3o de todo o mercado, que cria e veicula publicidades especialmente planejadas para a ocasi\u00e3o. O problema \u00e9 quando esse apelo para o consumo atinge um p\u00fablico hipervulner\u00e1vel: as crian\u00e7as.","og_url":"https:\/\/inclusivenews.com.br\/?p=18162","article_publisher":"https:\/\/www.facebook.com\/agenciainclusive\/","article_published_time":"2010-12-16T09:44:36+00:00","og_image":[{"url":"http:\/\/1.bp.blogspot.com\/_QQZ_KLHpKA0\/SQ36EC_JpaI\/AAAAAAAAAWU\/qv4JNBFrfsI\/s320\/papai_noel.jpg","type":"","width":"","height":""}],"author":"inclusivenews2024","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"inclusivenews2024","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inclusivenews.com.br\/?p=18162#article","isPartOf":{"@id":"https:\/\/inclusivenews.com.br\/?p=18162"},"author":{"name":"inclusivenews2024","@id":"https:\/\/inclusivenews.com.br\/#\/schema\/person\/ae4ec7087559b8692fb33b6fffd2273b"},"headline":"Projeto Crian\u00e7a e Consumo questiona bombardeio de publicidade no fim do ano","datePublished":"2010-12-16T09:44:36+00:00","mainEntityOfPage":{"@id":"https:\/\/inclusivenews.com.br\/?p=18162"},"wordCount":327,"commentCount":0,"publisher":{"@id":"https:\/\/inclusivenews.com.br\/#organization"},"image":{"@id":"https:\/\/inclusivenews.com.br\/?p=18162#primaryimage"},"thumbnailUrl":"http:\/\/1.bp.blogspot.com\/_QQZ_KLHpKA0\/SQ36EC_JpaI\/AAAAAAAAAWU\/qv4JNBFrfsI\/s320\/papai_noel.jpg","keywords":["Inf\u00e2ncia"],"articleSection":["NOT\u00cdCIAS"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/inclusivenews.com.br\/?p=18162#respond"]}]},{"@type":"WebPage","@id":"https:\/\/inclusivenews.com.br\/?p=18162","url":"https:\/\/inclusivenews.com.br\/?p=18162","name":"Projeto Crian\u00e7a e Consumo questiona bombardeio de publicidade no fim do ano -","isPartOf":{"@id":"https:\/\/inclusivenews.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inclusivenews.com.br\/?p=18162#primaryimage"},"image":{"@id":"https:\/\/inclusivenews.com.br\/?p=18162#primaryimage"},"thumbnailUrl":"http:\/\/1.bp.blogspot.com\/_QQZ_KLHpKA0\/SQ36EC_JpaI\/AAAAAAAAAWU\/qv4JNBFrfsI\/s320\/papai_noel.jpg","datePublished":"2010-12-16T09:44:36+00:00","breadcrumb":{"@id":"https:\/\/inclusivenews.com.br\/?p=18162#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inclusivenews.com.br\/?p=18162"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/inclusivenews.com.br\/?p=18162#primaryimage","url":"http:\/\/1.bp.blogspot.com\/_QQZ_KLHpKA0\/SQ36EC_JpaI\/AAAAAAAAAWU\/qv4JNBFrfsI\/s320\/papai_noel.jpg","contentUrl":"http:\/\/1.bp.blogspot.com\/_QQZ_KLHpKA0\/SQ36EC_JpaI\/AAAAAAAAAWU\/qv4JNBFrfsI\/s320\/papai_noel.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/inclusivenews.com.br\/?p=18162#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/inclusivenews.com.br\/"},{"@type":"ListItem","position":2,"name":"Projeto Crian\u00e7a e Consumo questiona bombardeio de publicidade no fim do ano"}]},{"@type":"WebSite","@id":"https:\/\/inclusivenews.com.br\/#website","url":"https:\/\/inclusivenews.com.br\/","name":"Inclusive News","description":"Inclusive News","publisher":{"@id":"https:\/\/inclusivenews.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inclusivenews.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/inclusivenews.com.br\/#organization","name":"Inclusive - inclus\u00e3o e cidadania","url":"https:\/\/inclusivenews.com.br\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/inclusivenews.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/inclusivenews.com.br\/wp-content\/uploads\/2024\/03\/@grandesite.png","contentUrl":"https:\/\/inclusivenews.com.br\/wp-content\/uploads\/2024\/03\/@grandesite.png","width":1080,"height":1080,"caption":"Inclusive - inclus\u00e3o e cidadania"},"image":{"@id":"https:\/\/inclusivenews.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/agenciainclusive\/","https:\/\/www.instagram.com\/newsinclusive\/"]},{"@type":"Person","@id":"https:\/\/inclusivenews.com.br\/#\/schema\/person\/ae4ec7087559b8692fb33b6fffd2273b","name":"inclusivenews2024","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/c5a7ef84c66fa914f55bc4f7ce26cfa275a3b9a1c5568b907bd184fb4dde7b40?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5a7ef84c66fa914f55bc4f7ce26cfa275a3b9a1c5568b907bd184fb4dde7b40?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5a7ef84c66fa914f55bc4f7ce26cfa275a3b9a1c5568b907bd184fb4dde7b40?s=96&d=mm&r=g","caption":"inclusivenews2024"},"sameAs":["https:\/\/inclusivenews.com.br"],"url":"https:\/\/inclusivenews.com.br\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/inclusivenews.com.br\/index.php?rest_route=\/wp\/v2\/posts\/18162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inclusivenews.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inclusivenews.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inclusivenews.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inclusivenews.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18162"}],"version-history":[{"count":0,"href":"https:\/\/inclusivenews.com.br\/index.php?rest_route=\/wp\/v2\/posts\/18162\/revisions"}],"wp:attachment":[{"href":"https:\/\/inclusivenews.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inclusivenews.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inclusivenews.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}