{"id":18932,"date":"2011-03-31T04:29:01","date_gmt":"2011-03-31T07:29:01","guid":{"rendered":"http:\/\/www.inclusive.org.br\/?p=18932"},"modified":"2011-03-31T04:29:01","modified_gmt":"2011-03-31T07:29:01","slug":"crianca-e-consumo-denuncia-discovery-kids-para-ministerio-publico","status":"publish","type":"post","link":"https:\/\/inclusivenews.com.br\/?p=18932","title":{"rendered":"Crian\u00e7a e Consumo denuncia Discovery Kids para Minist\u00e9rio P\u00fablico"},"content":{"rendered":"<figure id=\"attachment_17834\" aria-describedby=\"caption-attachment-17834\" style=\"width: 243px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.inclusivenews.com.br\/wp-content\/uploads\/2010\/10\/teve.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17834\" title=\"Imagem de uma TV fora de sintonia\" src=\"http:\/\/inclusivenews.com.br\/wp-content\/uploads\/2010\/10\/teve.jpg\" alt=\"Imagem de uma TV fora de sintonia\" width=\"243\" height=\"212\" \/><\/a><figcaption id=\"caption-attachment-17834\" class=\"wp-caption-text\"> <\/figcaption><\/figure>\n<p>O Projeto Crian\u00e7a e Consumo encaminhou uma representa\u00e7\u00e3o ao Minist\u00e9rio P\u00fablico Federal contra a Discovery Latin America LLC, referente ao concurso \u201cDiscovery Kids procura apresentadores\u201d. Com o documento, o Projeto objetiva que o \u00f3rg\u00e3o tome ci\u00eancia do teor do concurso, considerado abusivo, e tome as medidas necess\u00e1rias \u00e0 revers\u00e3o dos danos j\u00e1 causados \u00e0s crian\u00e7as. Para participar do concurso, realizado em maio de 2010, cada crian\u00e7a deveria assistir \u00e0 programa\u00e7\u00e3o da emissora das 12h \u00e0s 18h para anotar as palavras-chave divulgadas diariamente. O pr\u00eamio era a possibilidade de participar da escala\u00e7\u00e3o do elenco do canal.<\/p>\n<p>O Crian\u00e7a e Consumo considerou a promo\u00e7\u00e3o abusiva, ao impor, como requisito, que uma crian\u00e7a entre 6 e 11 anos assista cerca de 6 horas de televis\u00e3o por dia, submetendo-se a quantidades excessivas de an\u00fancios publicit\u00e1rios. Misturando fantasia e realidade, a publicidade do concurso passa a sensa\u00e7\u00e3o de que o desejo de ser um astro de televis\u00e3o n\u00e3o s\u00f3 \u00e9 poss\u00edvel, como tamb\u00e9m de que ele se dar\u00e1 a partir da dedica\u00e7\u00e3o de um longo per\u00edodo de tempo em frente \u00e0s telas da TV. Dessa maneira, o concurso estimula a associa\u00e7\u00e3o entre a aquisi\u00e7\u00e3o de pr\u00eamios e tempo exagerado despendido diante da TV e favorece a forma\u00e7\u00e3o de valores distorcidos.<\/p>\n<p>A exposi\u00e7\u00e3o prolongada de crian\u00e7as a programa\u00e7\u00f5es televisivas n\u00e3o \u00e9 recomendado por m\u00e9dicos e especialistas em educa\u00e7\u00e3o infantil. A Academia Americana de Pediatras, por exemplo, recomenda que crian\u00e7as com menos de dois anos n\u00e3o assistam \u00e0 TV e que as mais velhas fiquem no m\u00e1ximo duas horas em frente a telas. No Brasil, no entanto, os pequenos assistem mais de cinco horas por dia de televis\u00e3o, segundo dados do Ibope de 2010. Esse excesso contribui para a promo\u00e7\u00e3o de um estilo de vida sedent\u00e1rio, bem como para a diminui\u00e7\u00e3o da realiza\u00e7\u00e3o de outras atividades recreativas.<\/p>\n<p>Frente a esse quadro, foi encaminhada em 12 de agosto de 2010 uma notifica\u00e7\u00e3o a rede de canais, apresentando o trabalho do Projeto Crian\u00e7a e Consumo, do Instituto Alana, e as quest\u00f5es presentes na comunica\u00e7\u00e3o mercadol\u00f3gica da empresa. No documento, a ONG pede que a Discovery Kids Brasil se abstenha de realizar concursos como o \u201cDiscovery Kids procura apresentadores\u201d, que tenham como intuito a obriga\u00e7\u00e3o de que crian\u00e7as assistam o canal continuamente, adotando um novo padr\u00e3o de conduta em rela\u00e7\u00e3o \u00e0 comunica\u00e7\u00e3o comercial. Frente a aus\u00eancia de resposta do canal, o Instituto Alana encaminhou, por meio do Projeto Crian\u00e7a e Consumo, a representa\u00e7\u00e3o ao Minist\u00e9rio P\u00fablico Federal, apresentando o caso. No momento, aguarda-se posicionamento do \u00f3rg\u00e3o.<\/p>\n<p><a href=\"http:\/\/www.alana.org.br\/CriancaConsumo\/AcaoJuridica.aspx?v=1&amp;id=165\">Acompanhe o processo aqui.<\/a><\/p>\n<p>_______________<\/p>\n<p><strong>Fonte:<\/strong> BemParan\u00e1<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Crian\u00e7a e Consumo considerou a promo\u00e7\u00e3o abusiva, ao impor, como requisito, que uma crian\u00e7a entre 6 e 11 anos assista cerca de 6 horas de televis\u00e3o por dia.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[4],"tags":[60],"class_list":["post-18932","post","type-post","status-publish","format-standard","hentry","category-noticias","tag-infancia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crian\u00e7a e Consumo denuncia Discovery Kids para Minist\u00e9rio P\u00fablico -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inclusivenews.com.br\/?p=18932\" 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