{"id":19138,"date":"2011-04-15T18:35:03","date_gmt":"2011-04-15T21:35:03","guid":{"rendered":"http:\/\/www.inclusive.org.br\/?p=19138"},"modified":"2011-04-15T18:35:03","modified_gmt":"2011-04-15T21:35:03","slug":"instituto-metasocial-lanca-novo-filme-da-serie-ser-diferente-e-normal","status":"publish","type":"post","link":"https:\/\/inclusivenews.com.br\/?p=19138","title":{"rendered":"Menina Diferente \u00e9 novo filme da s\u00e9rie &quot;Ser Diferente \u00e9 Normal&quot;"},"content":{"rendered":"<figure id=\"attachment_19139\" aria-describedby=\"caption-attachment-19139\" style=\"width: 384px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.inclusivenews.com.br\/wp-content\/uploads\/2011\/04\/bateria.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19139 \" title=\"bateria\" src=\"http:\/\/inclusivenews.com.br\/wp-content\/uploads\/2011\/04\/bateria.jpg\" alt=\"Mo\u00e7a tocando bateria em parque e jovens em volta, dan\u00e7ando. Inscri\u00e7\u00e3o Ser Diferente \u00e9 Normal. www.metasocial.org.br.\" width=\"384\" height=\"288\" \/><\/a><figcaption id=\"caption-attachment-19139\" class=\"wp-caption-text\">Mo\u00e7a tocando bateria em parque e jovens em volta, dan\u00e7ando. Inscri\u00e7\u00e3o Ser Diferente \u00e9 Normal. www.metasocial.org.br.<\/figcaption><\/figure>\n<p>Essa \u00e9 a sexta campanha desenvolvida pela ag\u00eancia para a ONG fundada por Helena Werneck. A parceria existe h\u00e1 nove anos e as campanhas abordam situa\u00e7\u00f5es para ampliar a conscientiza\u00e7\u00e3o sobre o assunto, de acordo com o conceito \u201cSer Diferente \u00c9 Normal\u201d, que j\u00e1 foi at\u00e9 enredo de escola de samba, em 2007.<\/p>\n<p>No filme, com vers\u00f5es de 60\u201d e 30\u201d, Paula Werneck, atriz que j\u00e1 protagonizou outras campanhas do MetaSocial, est\u00e1 em casa e declara ser uma menina diferente. A suposi\u00e7\u00e3o leva a crer que essa \u201cdiferen\u00e7a\u201d seria por outros motivos at\u00e9 que ela declara que \u00e9 por gostar de tocar bateria. A cena seguinte mostra Paula tocando bateria num parque gramado (as filmagens ocorreram no Parque da Marinha do Brasil, em Porto Alegre) ao som de &#8220;Kids of the Future&#8221;, do Jonas Brothers. Aos poucos, outros jovens se aproximam e cantam com ela. Como recursos de acessibilidade, o filme conta com legendas e audiodescri\u00e7\u00e3o.<\/p>\n<p>Criado por Adilson Xavier e Cristina Amorim, o conceito \u201cSer Diferente \u00c9 Normal\u201d j\u00e1 desenvolveu campanhas que evidenciam a capacidade de trabalhar (filme Gar\u00e7onete), dan\u00e7ar e se divertir (filme Adolescente), provocar o olhar para a diversidade que existe ao redor de todos (filme Diferen\u00e7as), banir o preconceito com quem n\u00e3o \u00e9 comum ou igual \u00e0 maioria (filme Azul) e mostrar como seriam as pessoas se todos tivessem s\u00edndrome de Down, na campanha para a internet \u201cManisfesto\u201d. A a\u00e7\u00e3o, que teve mais de 500 mil acessos na primeira semana e foi divulgada em reuni\u00e3o na Organiza\u00e7\u00e3o das Na\u00e7\u00f5es Unidas (ONU),  permite a transforma\u00e7\u00e3o da fisionomia, com as caracter\u00edsticas f\u00edsicas das pessoas com Down, para quem postar uma foto.<\/p>\n<p>\u201cDesde a primeira campanha, o objetivo foi conscientizar a sociedade em geral de que as pessoas com necessidades especiais, e a\u00ed se podem ampliar o leque para outras diferen\u00e7as al\u00e9m de Down, t\u00eam capacidade de exercer atividades comuns, desde que sejam educadas e preparadas pra isso, sem preconceito\u201d, comenta Adilson.<\/p>\n<p>Assim como a ag\u00eancia, todos os fornecedores envolvidos na campanha trabalham no projeto em forma de volunt\u00e1ria e sem custos para o Instituo MetaSocial. A m\u00fasica do Jonas Brothers utilizada no filme foi cedida pela Disney, que tamb\u00e9m \u00e9 cliente da Giovanni+Draftfcb. A Cinema Falado Produ\u00e7\u00f5es foi a respons\u00e1vel pela audiodescri\u00e7\u00e3o, tamb\u00e9m de forma volunt\u00e1ria.<\/p>\n<p><a href=\"http:\/\/www.inclusivenews.com.br\/wp-content\/uploads\/2011\/04\/Filme-Paulinha.mp4\">Filme Paulinha<\/a><\/p>\n<p>Confira no YouTube:<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"425\" height=\"350\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/_29acQ8GKEU\" \/><embed type=\"application\/x-shockwave-flash\" width=\"425\" height=\"350\" src=\"http:\/\/www.youtube.com\/v\/_29acQ8GKEU\"><\/embed><\/object><\/p>\n<p><strong>Ficha T\u00e9cnica:<\/strong><\/p>\n<p>T\u00cdTULO: Menina Diferente<\/p>\n<p>TEMPO: 30\u201d\/ 60\u201d<\/p>\n<p>ANUNCIANTE: Instituto MetaSocial<\/p>\n<p>PRODUTO: Institucional<\/p>\n<p>AG\u00caNCIA: Giovanni+Draftfcb<\/p>\n<p>CRIA\u00c7\u00c3O: Adilson Xavier e Cristina Amorim<\/p>\n<p>DIRE\u00c7\u00c3O DE CRIA\u00c7\u00c3O: Adilson Xavier e Cristina Amorim<\/p>\n<p>PRODU\u00c7\u00c3O AG\u00caNCIA: Myriam Gallagher e Andr\u00e9ia Nascentes<\/p>\n<p>ATENDIMENTO: Fl\u00e1via Nakamura<\/p>\n<p>PRODUTORA FILME: Zeppelin Filmes<\/p>\n<p>PRODU\u00c7\u00c3O: Arnoni Lenz<\/p>\n<p>DIRE\u00c7\u00c3O: Rodrigo Pesavento<\/p>\n<p>DIRE\u00c7\u00c3O DE FOTOGRAFIA: Jo\u00e3o Frohlich<\/p>\n<p>P\u00d3S-PRODU\u00c7\u00c3O: Zeppelin Filmes<\/p>\n<p>MONTAGEM: Rafael Boelter<\/p>\n<p>FINALIZA\u00c7\u00c3O: Edmundo Machado e Alexandre Calliari<\/p>\n<p>PRODUTORA DE SOM: Comando S \u00c1udio<\/p>\n<p>PRODU\u00c7\u00c3O DE SOM: Serginho Rezende<\/p>\n<p>M\u00daSICA: Trilha Original | Jonas Brothers (Kids of the Future)<\/p>\n<p>\u00c1UDIO DESCRI\u00c7\u00c3O: Cinema Falado Produ\u00e7\u00f5es<\/p>\n<p>APROVA\u00c7\u00c3O\u00a0 CLIENTE: Helena Werneck<\/p>\n<p><a href=\"www.metasocial.org.br\">www.metasocial.org.br<\/a><\/p>\n<p>Fonte: Comunica\u00e7\u00e3o Corporativa \u2013 Giovanni+Draftfcb e Instituto MetaSocial<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explorando o elemento surpresa, o filme \u00e9 dirigido ao p\u00fablico jovem, com muita m\u00fasica e refer\u00eancia \u00e0 m\u00eddia social. Como recursos de acessibilidade, o filme conta com legendas e audiodescri\u00e7\u00e3o.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[38,48,76,4],"tags":[],"class_list":["post-19138","post","type-post","status-publish","format-standard","hentry","category-deficiencia","category-inclusao","category-midia-e-deficiencia","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Menina Diferente \u00e9 novo filme da s\u00e9rie &quot;Ser Diferente \u00e9 Normal&quot; -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inclusivenews.com.br\/?p=19138\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Menina Diferente \u00e9 novo filme da s\u00e9rie &quot;Ser Diferente \u00e9 Normal&quot; -\" \/>\n<meta property=\"og:description\" content=\"Explorando o elemento surpresa, o filme \u00e9 dirigido ao p\u00fablico jovem, com muita m\u00fasica e refer\u00eancia \u00e0 m\u00eddia social. 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