{"id":20185,"date":"2011-07-06T23:53:13","date_gmt":"2011-07-07T02:53:13","guid":{"rendered":"http:\/\/www.inclusive.org.br\/?p=20185"},"modified":"2011-07-06T23:53:13","modified_gmt":"2011-07-07T02:53:13","slug":"conar-caca-as-bruxas","status":"publish","type":"post","link":"https:\/\/inclusivenews.com.br\/?p=20185","title":{"rendered":"Conar: ca\u00e7a \u00e0s \u201cbruxas\u201d?"},"content":{"rendered":"<div class=\"mceTemp\">\n<dl class=\"wp-caption alignleft\" style=\"width: 310px;\">\n<dt class=\"wp-caption-dt\"><img loading=\"lazy\" decoding=\"async\" class=\" \" title=\"Uma bruxa simp\u00e1tica e suas ab\u00f3boras\" src=\"http:\/\/images.recados.net\/img\/recados\/Dia-das-Bruxas_711372584_bruxa.gif\" alt=\"Uma bruxa simp\u00e1tica e suas ab\u00f3boras\" width=\"300\" height=\"240\" \/><\/dt>\n<dd class=\"wp-caption-dd\"> <\/dd>\n<\/dl>\n<\/div>\n<p>\u201cVale a fantasia de trocarmos o nome Instituto por outro mais caracter\u00edstico \u2013 a bruxa Alana, que odeia criancinhas\u201d. Essa frase resume a falta de seriedade e de compromisso do Conar com a \u00e9tica e com a sociedade brasileira. Ela consta no<a href=\"http:\/\/www.alana.org.br\/banco_arquivos\/arquivos\/docs\/acoes\/Mc%20Lanche%20Feliz%20Rio\/Documento1.pdf\"> parecer<\/a> do conselheiro Enio Bas\u00edlio Rodrigues sobre <a href=\"http:\/\/www.alana.org.br\/CriancaConsumo\/AcaoJuridica.aspx?v=1&amp;id=209\">den\u00fancia<\/a> que o Projeto Crian\u00e7a e Consumo fez \u00e0 entidade contra uma campanha do McDonald\u2019s durante o trailer da anima\u00e7\u00e3o infantil \u201cRio\u201d.<\/p>\n<p>A representa\u00e7\u00e3o enviada ao Conar teve como base argumentos jur\u00eddicos, cient\u00edficos e pol\u00edticos para questionar a publicidade do McLanche Feliz com brindes do filme \u201cRio\u201d, que falava diretamente com crian\u00e7as menores de 12 anos. Ainda mostrava como a empresa feria seu pr\u00f3prio c\u00f3digo de \u00e9tica e o <a href=\"http:\/\/www.alana.org.br\/banco_arquivos\/File\/mats\/abia,%20aba%20e%20industrias%20firmam%20compromisso%20com%20publicidade.pdf\">acordo de autorregulamenta\u00e7\u00e3o<\/a> firmado junto \u00e0 Abia (Associa\u00e7\u00e3o Brasileira da Ind\u00fastria de Alimentos) e \u00e0 ABA (Associa\u00e7\u00e3o Brasileiras dos Anunciantes), em 2010.<\/p>\n<p>Segundo esse acordo, o McDonald\u2019s n\u00e3o poderia anunciar nada, nenhum tipo de produto, para crian\u00e7as menores de seis anos. Acontece que o filme \u201cRio\u201d tinha classifica\u00e7\u00e3o indicativa livre, e milhares de meninos e meninas pequenos foram impactados pela campanha. Vale lembrar que a tal publicidade chamava mais aten\u00e7\u00e3o dos brinquedos com personagens do filme do que do produto em si, induzindo a crian\u00e7a a querer o McLanche para ter os brindes.<\/p>\n<p>A venda de alimentos com brinquedos vem sendo criticada em todo o mundo \u2013 e definitivamente<a href=\"http:\/\/regulacaoalimentos.blogspot.com\/\" target=\"_blank\" rel=\"noopener\"> n\u00e3o \u00e9 uma bandeira s\u00f3 do Instituto Alana<\/a>. No Brasil, o <a href=\"http:\/\/www.alana.org.br\/CriancaConsumo\/NoticiaIntegra.aspx?id=6149&amp;origem=23\" target=\"_blank\" rel=\"noopener\">Minist\u00e9rio P\u00fablico Federal instaurou inqu\u00e9rito<\/a> em 2009 para investigar essa pr\u00e1tica em tr\u00eas cadeias de fast food. A Assembleia de Belo Horizontre acabou de aprovar um <a href=\"http:\/\/ultimosegundo.ig.com.br\/brasil\/mg\/lei+de+bh+proibe+mc+lanche+feliz\/n1597009802048.html\" target=\"_blank\" rel=\"noopener\">projeto de lei<\/a> que pro\u00edbe venda de lanches com brindes para crian\u00e7as. Fora as v\u00e1rias proposi\u00e7\u00f5es que tramitam no Congresso Nacional sobre essa quest\u00e3o.<\/p>\n<p>Mas o conselheiro do Conar se limitou a dizer: \u201cDa mesma forma que Su\u00e9cia e Dinamarca tem por base evitar que suas crian\u00e7as de olhos azuis fiquem gordinhas, o Brasil tem por base acabar com a desnutri\u00e7\u00e3o dos nossos meninos moreninhos\u201d. E o que o Conar tem a dizer a respeito do dado do Minist\u00e9rio da Sa\u00fade de que 30% de nossas crian\u00e7as est\u00e3o com sobrepeso e 15% \u00a0j\u00e1 est\u00e3o obesas?<\/p>\n<p>O parecer de apenas duas p\u00e1ginas tem distor\u00e7\u00f5es e ofensas que jamais foram vistas em cinco anos de atua\u00e7\u00e3o do Projeto Crian\u00e7a e Consumo. E vale ressaltar: mesmo com tantos absurdos, o Conselho do Conar votou por u-na-ni-mi-da-de a favor do parecer.<\/p>\n<p>Por isso, pela total falta de respeito com que esse caso foi julgado, n\u00e3o reconhecemos mais o Conar como uma entidade s\u00e9ria e leg\u00edtima para garantir a \u00e9tica na publicidade brasileira. \u00a0Entendemos que uma autorregulamenta\u00e7\u00e3o como essa de fato n\u00e3o proteger\u00e1 a inf\u00e2ncia brasileira dos abusos comerciais.<\/p>\n<p>\u00c9 preciso uma legisla\u00e7\u00e3o espec\u00edfica que proteja nossas crian\u00e7as desses abusos. De novo: essa n\u00e3o \u00e9 somente uma preocupa\u00e7\u00e3o do Alana, mas tamb\u00e9m de 76% dos pais brasileiros que afirmaram em <a href=\"http:\/\/exame.abril.com.br\/marketing\/noticias\/79-dos-pais-acham-publicidade-de-fast-food-impropria\" target=\"_blank\" rel=\"noopener\">pesquisa do Datafolha<\/a> que a publicidade de fast food prejudica seus esfor\u00e7os na educa\u00e7\u00e3o alimentar de seus filhos.<\/p>\n<p>Fonte: <a href=\"http:\/\/consumismoeinfancia.com\/2011\/06\/29\/conar-caca-bruxas\/\">Consumismo e Inf\u00e2ncia<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A representa\u00e7\u00e3o enviada ao Conar teve como base argumentos jur\u00eddicos, cient\u00edficos e pol\u00edticos para questionar a publicidade do McLanche Feliz com brindes do filme \u201cRio\u201d, que falava diretamente com crian\u00e7as menores de 12 anos. Ainda mostrava como a empresa feria seu pr\u00f3prio c\u00f3digo de \u00e9tica e o acordo de autorregulamenta\u00e7\u00e3o firmado junto \u00e0 Abia (Associa\u00e7\u00e3o Brasileira da Ind\u00fastria de Alimentos) e \u00e0 ABA (Associa\u00e7\u00e3o Brasileiras dos Anunciantes), em 2010. Informa\u00e7\u00e3o \u00e9 do Instituto Alana.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[11,4,8],"tags":[60],"class_list":["post-20185","post","type-post","status-publish","format-standard","hentry","category-direitos-humanos","category-noticias","category-textos-e-artigos","tag-infancia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conar: ca\u00e7a \u00e0s \u201cbruxas\u201d? -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inclusivenews.com.br\/?p=20185\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conar: ca\u00e7a \u00e0s \u201cbruxas\u201d? -\" \/>\n<meta property=\"og:description\" content=\"A representa\u00e7\u00e3o enviada ao Conar teve como base argumentos jur\u00eddicos, cient\u00edficos e pol\u00edticos para questionar a publicidade do McLanche Feliz com brindes do filme \u201cRio\u201d, que falava diretamente com crian\u00e7as menores de 12 anos. Ainda mostrava como a empresa feria seu pr\u00f3prio c\u00f3digo de \u00e9tica e o acordo de autorregulamenta\u00e7\u00e3o firmado junto \u00e0 Abia (Associa\u00e7\u00e3o Brasileira da Ind\u00fastria de Alimentos) e \u00e0 ABA (Associa\u00e7\u00e3o Brasileiras dos Anunciantes), em 2010. 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