{"id":22615,"date":"2012-05-30T00:10:12","date_gmt":"2012-05-30T03:10:12","guid":{"rendered":"http:\/\/www.inclusive.org.br\/?p=22615"},"modified":"2012-05-30T00:10:12","modified_gmt":"2012-05-30T03:10:12","slug":"publicidade-inclusiva-ganha-mais-espaco","status":"publish","type":"post","link":"https:\/\/inclusivenews.com.br\/?p=22615","title":{"rendered":"Publicidade inclusiva ganha mais espa\u00e7o"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-22617\" title=\"target swim\" src=\"http:\/\/inclusivenews.com.br\/wp-content\/uploads\/target-swim.jpg\" alt=\"An\u00fancio mostrando meninas em piscina, uma com touca e ambas com \u00f3culos de nata\u00e7\u00e3o, que custam US$9, segundo o an\u00fancio. Uma delas tem s\u00edndrome de Down.\" width=\"528\" height=\"832\" \/><a href=\"http:\/\/www.inclusivenews.com.br\/wp-content\/uploads\/carrinho-target.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-22616\" title=\"carrinho target\" src=\"http:\/\/inclusivenews.com.br\/wp-content\/uploads\/carrinho-target.jpg\" alt=\"Foto de menino om s\u00edndrome de Down de aproximadamente 1 ano em carrinho de tr\u00eas rodas, anunciado a US$ 80\" width=\"450\" height=\"960\" \/><\/a><em>Por Patricia Almeida<\/em><\/p>\n<p>O popular encarte da loja Target que circula nos jornais de domingo nos Estados Unidos trouxe novidades para a publicidade inclusiva.<\/p>\n<p>J\u00e1 conhecida por usar modelos com defici\u00eancia em sua propaganda (Ver link abaixo) \u00a0, desta vez dois an\u00fancios trouxeram crian\u00e7as com s\u00edndrome de Down no mesmo folheto.<\/p>\n<p>Um carrinho para beb\u00ea \u00e9 anunciado por um fofo garotinho, a pre\u00e7o reduzido de US99 por US$80.<\/p>\n<p>E para aproveitar o ver\u00e3o que come\u00e7a a despontar no hemisf\u00e9rio norte, nada melhor que \u00f3culos para nadar a U$ 9, mostrados por duas meninas brincando na piscina, uma delas com s\u00edndrome de Down.<\/p>\n<p>Como em toda boa publicidade inclusiva, nenhuma men\u00e7\u00e3o \u00e9 feita aos modelos.<\/p>\n<p>Com essa atitude a loja reconhece e valoriza o consumidor com defici\u00eancia, al\u00e9m de contribuir para a inclus\u00e3o atrav\u00e9s da m\u00eddia, poderosa ferramenta de conscientiza\u00e7\u00e3o na promo\u00e7\u00e3o dos direitos de grupos exclu\u00eddos.<\/p>\n<p>A Target vende seus produtos e de quebra contribui para a inclus\u00e3o.\u00a0Tudo sem fazer alarde nem gastar um tost\u00e3o a mais do que investiria no pagamento de modelos para a produ\u00e7\u00e3o de seu encarte publicit\u00e1rio.<\/p>\n<p>Veja: O poder da publicidade inclusiva:\u00a0<a href=\"http:\/\/www.inclusive.org.br\/?p=21866\">http:\/\/www.inclusive.org.br\/?p=21866<\/a>)<\/p>\n<p><em>Fonte: Inclusive<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e3o apenas um, mais dois an\u00fancios do encarte da Target, nos Estados Unidos, trazem modelos com s\u00edndrome de Down. A Target vende seus produtos e de quebra contribui para a inclus\u00e3o.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[38,76],"tags":[],"class_list":["post-22615","post","type-post","status-publish","format-standard","hentry","category-deficiencia","category-midia-e-deficiencia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicidade inclusiva ganha mais espa\u00e7o -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inclusivenews.com.br\/?p=22615\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidade inclusiva ganha mais espa\u00e7o -\" \/>\n<meta property=\"og:description\" content=\"N\u00e3o apenas um, mais dois an\u00fancios do encarte da Target, nos Estados Unidos, trazem modelos com s\u00edndrome de Down. 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