{"id":25501,"date":"2013-10-08T16:29:55","date_gmt":"2013-10-08T19:29:55","guid":{"rendered":"http:\/\/www.inclusive.org.br\/?p=25501"},"modified":"2013-10-08T16:29:55","modified_gmt":"2013-10-08T19:29:55","slug":"simples-assim","status":"publish","type":"post","link":"https:\/\/inclusivenews.com.br\/?p=25501","title":{"rendered":"Simples assim"},"content":{"rendered":"<figure id=\"attachment_25502\" aria-describedby=\"caption-attachment-25502\" style=\"width: 320px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25502\" title=\"Desenho infantil de meino brincando com caminh\u00e3o\" src=\"http:\/\/inclusivenews.com.br\/wp-content\/uploads\/crian_as_brincando2.jpg\" alt=\"Desenho infantil de meino brincando com caminh\u00e3o\" width=\"320\" height=\"251\" \/><figcaption id=\"caption-attachment-25502\" class=\"wp-caption-text\"> <\/figcaption><\/figure>\n<p><em>Por Lucio Carvalho *<\/em><\/p>\n<p>O dia do brinquedo est\u00e1 a\u00ed novamente. Todos os anos ele vem. Basta estar minimante conectado ao mundo e suas m\u00eddias para perceber que ele vem chegando. Num passe de m\u00e1gica, ou melhor, atrav\u00e9s de campanhas publicit\u00e1rias milimetricamente pensadas, as crian\u00e7as tomam conta das propagandas de TV, outdoors, internet e qualquer lugar onde se possa despertar seu desejo. Especialmente se ele apontar para a fonte de uma das palavras mais prometidas do mundo contempor\u00e2neo: o divertimento.<\/p>\n<p>Trata-se de um imperativo absoluto em se tratando de crian\u00e7as e uma promessa irresist\u00edvel em se tratando dos adultos, afinal estes \u00faltimos parecem pessoas condicionadas a crer que \u00e9 poss\u00edvel comprar tudo na vida, at\u00e9 mesmo divertimento. Na l\u00edngua portuguesa, divertimento \u00e9 apenas um substantivo comum, mas na mente de fabricantes de brinquedos e publicit\u00e1rios \u00e9 um mantra rent\u00e1vel como poucos.<\/p>\n<p>Voc\u00ea n\u00e3o est\u00e1 enganado, at\u00e9 de comida divertida voc\u00ea j\u00e1 viu an\u00fancio. E mais de um, mais de dois, at\u00e9. Na mente da ind\u00fastria destinada \u00e0 crian\u00e7a e seus marqueteiros, \u00e9 mais importante que o produto traga o r\u00f3tulo de \u201cdivertido\u201d que o selo de aprova\u00e7\u00e3o do INMETRO. E para seus pais, mesmo que idealmente n\u00e3o devesse ser assim, parece que tamb\u00e9m. De certo modo, funciona como um tipo de certificado de garantia. Significa que, de posse do brinquedo, a divers\u00e3o est\u00e1 garantida. Abstrai-se inclusive a necessidade de brincar. A posse do objeto \u00e9 mais que suficiente e assim se criam legi\u00f5es de adictos ao consumismo irracional, como efeito \u00faltimo da pr\u00e1tica social.<\/p>\n<p>Embora a ONU diga que o Dia Mundial da Crian\u00e7a \u00e9 o dia 20 de novembro e a UNICEF afirme que o 24 de agosto \u00e9 o Dia da Inf\u00e2ncia, \u00e9 o 12 de outubro que se consagrou como o dia delas, o Dia das Crian\u00e7as. Mas o que as crian\u00e7as t\u00eam efetivamente de seu em suas pequenas vidas? A sua escola? A sua rua? A sua casa? N\u00e3o, as crian\u00e7as n\u00e3o t\u00eam nada de seu, nem suas pequenas posses, muito menos o \u201cseu\u201d pr\u00f3prio dia.<\/p>\n<p>Mesmo que estejam no centro do mundo contempor\u00e2neo e de sua horda de vendedores reais e virtuais, est\u00e3o ali mais no sentido dos adolescentes e adultos que vir\u00e3o a ser do que propriamente as pessoas que s\u00e3o, com suas ideias impertinentes sobre a vida e o mundo. As crian\u00e7as s\u00e3o seres marginais sendo socializados a marretadas culturais e pedag\u00f3gicas. E adocicadas pelo consumo que os pr\u00f3prios pais lhe oferecem e presenteiam.<\/p>\n<p>T\u00e3o logo chegam \u00e0 escola, quando t\u00eam uma decente para ir, sua curiosidade natural \u00e9 substitu\u00edda pela necessidade imperiosa da repeti\u00e7\u00e3o e sua criatividade adestrada a aguardar a vez, uma vez que muitas vezes nem nunca vir\u00e1, dependendo do modelo \u201cpedag\u00f3gico\u201d adotado pela institui\u00e7\u00e3o escolar. Sem falar quando chega tarde demais, quando outros \u201cdivertimentos\u201d j\u00e1 levaram sua aten\u00e7\u00e3o para muito longe dali.<\/p>\n<p>Mas no Dia das Crian\u00e7as, neste e em todos os pr\u00f3ximos, elas poder\u00e3o brincar como se fossem livres, que sua liberdade na verdade j\u00e1 foi subtra\u00edda e sugada justamente por aqueles que deveriam zelar por esse momento fugaz em que o ser humano consegue evadir-se naturalmente do destino social da mediocridade e da serializa\u00e7\u00e3o. \u00c9 preciso conter a rebeldia natural das crian\u00e7as e sacar-lhes do calend\u00e1rio uma vida livre e cheia de brincadeiras e fantasia. Um dia no ano n\u00e3o deveria ser o suficiente?<\/p>\n<p>Nesse ano, n\u00e3o d\u00ea presentes a seu(s) filho(s). Deixe-o(s) brincar. Simples assim.<\/p>\n<p>* Coordenador-Geral da Inclusive &#8211; inclus\u00e3o e cidadania.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9 preciso conter a rebeldia natural das crian\u00e7as e sacar-lhes do calend\u00e1rio uma vida livre e cheia de brincadeiras e fantasia. Um dia no ano n\u00e3o deveria ser o suficiente? Por Lucio Carvalho.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[35,8],"tags":[],"class_list":["post-25501","post","type-post","status-publish","format-standard","hentry","category-de-nossa-parte","category-textos-e-artigos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Simples assim -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inclusivenews.com.br\/?p=25501\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simples assim -\" \/>\n<meta property=\"og:description\" content=\"\u00c9 preciso conter a rebeldia natural das crian\u00e7as e sacar-lhes do calend\u00e1rio uma vida livre e cheia de brincadeiras e fantasia. 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