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Ser\u00e1 lan\u00e7ada durante o Forum Social organizado pelo Alto Comissariado para os Direitos Humanos das Na\u00e7\u00f5es Unidas, de 3 a 5 de outubro, em Genebra, uma iniciativa que pretende alavancar a inclus\u00e3o das pessoas com defici\u00eancia na sociedade, atrav\u00e9s da m\u00eddia.<\/p>\n
Criada por uma brasileira, uma americana e uma australiana, todas ativistas\u00a0pelos direitos\u00a0pessoas com defici\u00eancia, a GADIM<\/a> (Alian\u00e7a Global para Inclus\u00e3o das Pessoas com Defici\u00eancia na M\u00eddia e\u00a0Entretenimento ) pretende promover uma cultura inclusiva. “Assim como temos o racismo e o machismo arraigado em nossa cultura, temos tamb\u00e9m o capacitismo, ou seja, gente\u00a0que acha que pessoas com defici\u00eancia s\u00e3o menos por terem uma defici\u00eancia. Essa \u00e9 a imagem do senso comum vigente, que queremos mudar”, diz Patricia Almeida, criadora da GADIM. Ela acha que as Paralimp\u00edadas serviram para mostrar que essa mudan\u00e7a\u00a0\u00e9 poss\u00edvel, e que \u00e9 preciso aproveitar a onda de conscientiza\u00e7\u00e3o. “Agora j\u00e1 temos no Brasil crian\u00e7as com defici\u00eancia em escolas regulares que v\u00e3o criando o ambiente inclusivo naturalmente, mas \u00e9 preciso refor\u00e7ar essa imagem. Al\u00e9m disso, \u00e9 uma quest\u00e3o de representa\u00e7\u00e3o. Ora, temos quase 1 em cada 4 pessoas com defici\u00eancia no Brasil. Onde elas est\u00e3o no cinema, no jornal, nas revistas, nos brinquedos, nos livros, nas novelas, nos gibis, na publicidade? A m\u00e1xima de outros grupos\u00a0oprimidos\u00a0serve tamb\u00e9m para as pessoas com defici\u00eancia – O lugar das pessoas com defici\u00eancia \u00e9 em todos os lugares.”<\/p>\n Segundo a ativista, muitas iniciativas\u00a0que existem\u00a0no Brasil poderiam ser replicadas em outros pa\u00edses, e citou\u00a0os\u00a0personagens com defici\u00eancia em novelas, como a menina com s\u00edndrome de Down, Clarinha, em P\u00e1ginas da Vida e a modelo tetrapl\u00e9gica Luciana, em Viver a Vida, de Manoel Carlos. As experi\u00eancias com novelas na TV\u00a0Globo, v\u00eam desde 1986, com a novela Roda de Fogo, de Lauro C\u00e9sar Muniz e Marc\u00edlio Moraes, onde o ator Jayme Periard viveu\u00a0o personagem Roberto Labanca, que era parapl\u00e9gico. “Mas essa inclus\u00e3o deve ser feita sempre em estreita consulta com o movimento das pessoas com defici\u00eancia, para que o tiro n\u00e3o saia pela culatra”, ressalva a criadora da GADIM<\/a>. Por seu trabalho na \u00e1rea de merchandising social, a TV Globo foi convidada para participar do evento de M\u00eddia e Pessoas com Defici\u00eancia que marcar\u00e1 o lan\u00e7amento internacional da GADIM<\/a>.<\/p>\n “H\u00e1 muito que pode ser feito com pouco ou nenhum custo extra. Basta iniciativa. Os criadores precisam ser mais inclusivos.”, afirma Patricia.<\/p>\n Da mesma maneira, h\u00e1 organiza\u00e7\u00f5es como a “Starting with Julius”, da Austr\u00e1lia, dirigida pela co-fundadora da GADIM<\/a>, Catia Malaquias, que promove a inser\u00e7\u00e3o de modelos com defici\u00eancia na publicidade. “Tudo isso ajuda a mudar a imagem da pessoa com defici\u00eancia. Ela passa a ser vista como consumidora, cidad\u00e3 comum”, afirma Malaquias.<\/p>\n A terceira co-fundadora da GADIM<\/a>, a americana Beth Haller, \u00e9 pesquisadora e professora de Comunica\u00e7\u00e3o e Estudos da Defici\u00eancia, uma especialidade que ainda n\u00e3o existe no Brasil, em universidades dos Estados Unidos e Canad\u00e1, com diversas publica\u00e7\u00f5es na \u00e1rea.<\/p>\n A GADIM<\/a> \u00e9 a m\u00e3e da GADIM Brasil<\/a>, que foi lan\u00e7ada durante as Paralimp\u00edadas, onde procurou influenciar a cobertura da imprensa nos Jogos. “Acho que fomos bem-sucedidos”, conclui Patricia.<\/p>\n GADIM – www.gadim.org<\/a><\/p>\n GADIM Brasil – www.gadimbrasil.org<\/a><\/p>\n GADIM PRE-LAUNCH<\/strong><\/p>\n INVITATION<\/strong><\/p>\n Dear friend,<\/p>\n We would like to invite you to participate in the side event on Media and Disability, during the 2016 Social Forum of the Human Rights Council, which will take place from\u00a03 to 5 October\u00a0at the Palais des Nations in Geneva, Switzerland, given your work for the promotion of the human rights and fundamental freedoms of persons with disabilities through the media.<\/p>\n The event is organized by the Global Alliance for Disability in Media and Entertainment (GADIM), the International Disability Alliance (IDA), the Office of the United Nations High Commissioner for Human Rights (OHCHR), the United Nations Children’s Fund (UNICEF), with support of the Permanent Mission of Brazil to the UN in Geneva.<\/p>\n In its resolution 29\/19 the Council decided that the 2016 Social Forum should focus on \u201cthe promotion and full and equal enjoyment of all human rights and fundamental freedoms by all persons with disabilities in the context of the tenth anniversary of the adoption of the Convention on the Rights of Persons with Disabilities (CRPD).\u201d<\/p>\n Detailed information about the Social Forum can be found at:<\/p>\n http:\/\/www.ohchr.org\/EN\/Issues\/Poverty\/SForum\/Pages\/SForumIndex.aspx<\/a><\/p>\n GADIM is a new collaborative platform, developed voluntary by activists on media and disability, which will be pre-launched at the Social Forum and aims to bring together likeminded initiatives to speed up the promotion of the representation of persons with disabilities in an inclusive way in the media.<\/p>\n We invite you to have a look at our website, that is under construction, make any comments and suggestions. It would be great to work collaboratively with you in this initiative.<\/p>\n Please do not hesitate to us should you need any additional information.<\/p>\n Best regards,<\/p>\n Patricia Almeida Media and persons with disabilities\u00a0<\/strong><\/p>\n Co-organised by IDA, OHCHR, UNICEF, GADIM & sponsored by the Brazilian Mission\u00a0<\/strong><\/p>\n Side Event at the Social Forum 2016<\/strong><\/p>\n 3 October 2016 – 1.15 to 2.45 pm, Room 24<\/strong><\/p>\n Draft Concept Note<\/p>\n Focus and objectives: Based on Article 8 of CRPD on Awareness Raising, the side event seeks to discuss strategies that can be led at local, national, regional and international levels to encourage the media outlets to increase the participation of persons with disabilities in press coverage, advertising and entertainment productions in a manner consistent with the purposes of CRPD, in order to raise visibility and promote rights as well as to discuss media role in the promotion of positive perceptions and greater social awareness towards persons with disabilities.<\/p>\n Abstract:<\/p>\n The media can be an important and cost effective ally when it comes to promoting inclusion and addressing some of the vital issues that dominate the lives of persons with disabilities around the world. However, people with disabilities are still almost invisible in media, advertising, cultural and entertainment productions. According to GLADD\u2019s \u201cWhere we are on TV\u201d report, that monitors the content in US TV, in 2015 characters with disabilities were represented in less than 1% of entertainment productions.\u00a0Recently, the Ruderman Foundation published a report, which found that 95% of characters with disabilities on American TV are played by non-disabled actors. There is still no specific data about the numbers of people with disabilities present in news stories in any country, but research has found that, when they appear, people with disabilities are shown with an ableist look, perpetuating a long lasting stigma.<\/p>\n Attracting media\u2019s attention to the rights of persons with disabilities beyond the superficial label of objects of charity or care or sporting Paralympian superheroes can be a challenge.<\/p>\n In recent years, further initiatives are being taken in various countries to foster the participation of persons with disabilities in the media in an inclusive way in the press, advertising, and entertainment industries, increasing visibility: fashion shows, ads, soap operas, films, books and others. Many of these initiatives are not spontaneous. They are provoked by advocates that are actively searching for companies, agencies and newsrooms to foster the inclusion of persons with disabilities in the general media content.<\/p>\n Concrete actions vary – a journalist with disability that receives a grant to be in a newsroom; a parent with a child with disability working in the advertising industry or model agency; a public employee with an inclusive vision in the communication area of a government. At the same time, internet and social media became extraordinary and accessible tools for self-advocates to reach out and be reached, starting online campaigns, writing articles, suggesting stories and becoming direct sources. UNICEF, for instance, just developed the\u00a0Inclusive Communication Module<\/a>, which presents experiences from over 30 country officers and tools on how to communicate about and confidently interact with children with disabilities, and to develop materials and organize meetings that are inclusive of and accessible to people with disabilities.<\/p>\n Drawing on the inspiration and experience of two other UN organisations,\u00a0UN Women\u2019s Global Media<\/a>\u00a0and UNESCO\u2019s\u00a0Global Alliance on Media & Gender<\/a>, a Global Alliance for Disability in Media and Entertainment (GADIM) is being formed, with the support of the Special Rapporteur on the Rights of Persons with Disabilities and the International Disability Alliance (IDA) to share best practices and encourage persons with disabilities to partner with the media to speed up inclusion.<\/p>\n Some of the questions to be raised:<\/p>\n How can the media become an integral partner in achieving progress in the rights of persons with disabilities, as set out in the work of the Committee and the Special Rapporteur, including SDGs for persons with disabilities by 2030?<\/p>\n<\/li>\n How to better brief the media on their work and impact, and also provide a nuanced understanding of existing or emerging issues on the rights of persons with disabilities?<\/p>\n<\/li>\n How to increase dialogue and collaboration with the media, with the goal of setting persons with disabilities high on the news and public agenda?<\/p>\n<\/li>\n<\/ul>\n Expected Outcomes<\/p>\n A crucial goal of the Social Forum is to deliver key messages and action plans to ensure SDG implementation under the Convention. In that framework, the media and disability rights session would adopt a key message on the important role of media in promoting disability rights to be part of the Forum\u2019s key messages on The Future We Want!<\/p>\n<\/li>\n Working collaboratively with the invited journalists prior to, during and after the Social Forum, to develop clear positions on covering the disability rights issues that matter to people with disabilities in their daily lives. The aim is to encourage and help journalists to produce stories that will resonate with readers, viewers and listeners, eg. on advertising, media, education, sexual health and reproductive rights, religion, sport, and fashion.<\/p>\n<\/li>\n<\/ul>\n
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