{"id":29803,"date":"2016-10-07T07:51:37","date_gmt":"2016-10-07T10:51:37","guid":{"rendered":"http:\/\/www.inclusive.org.br\/?p=29803"},"modified":"2016-10-07T07:51:37","modified_gmt":"2016-10-07T10:51:37","slug":"lancada-na-onu-iniciativa-para-promover-a-inclusao-das-pessoas-com-deficiencia-atraves-da-midia","status":"publish","type":"post","link":"https:\/\/inclusivenews.com.br\/?p=29803","title":{"rendered":"Lan\u00e7ada na ONU iniciativa para promover a inclus\u00e3o das pessoas com defici\u00eancia atrav\u00e9s da m\u00eddia"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-29804\" src=\"http:\/\/inclusivenews.com.br\/wp-content\/uploads\/painel-pat.jpg\" alt=\"Imagem da mesa de palestrantes, Patricia Almeida a esquerda.\" width=\"466\" height=\"313\" \/><\/p>\n<p>A brasileira Patricia Almeida, fundadora da GADIM (Alian\u00e7a Global para Inclus\u00e3o das Pessoas com Defici\u00eancia atrav\u00e9s da M\u00eddia e do Entretenimento),\u00a0participou da Programa\u00e7\u00e3o oficial do Forum Social 2016, na ONU, em Genebra, falando\u00a0do papel da m\u00eddia no painel sobre a Implementa\u00e7\u00e3o da Agenda 2030 \u00e0 luz da Conven\u00e7\u00e3o sobre os Direitos das Pessoas com Defici\u00eancia: O Futuro que Queremos. Ela defendeu a utiliza\u00e7\u00e3o dos meios de comunica\u00e7\u00e3o para desconstru\u00e7\u00e3o de esteri\u00f3tipos e da cultura capacitista reinante, que considera\u00a0pessoas com defici\u00eancia como tendo menos valor do que pessoas sem defici\u00eancia. A fundadora da GADIM citou como exemplos positivos de marketing social as novelas que incluem personagens com defici\u00eancia, constru\u00eddos em parceria com organiza\u00e7\u00f5es de pessoas com defici\u00eancia, e destacou\u00a0a novela &#8220;P\u00e1ginas da Vida&#8221;, da TV Globo, que, segundo ela, contribuiu para um avan\u00e7o na transi\u00e7\u00e3o do sistema de educa\u00e7\u00e3o especial para a educa\u00e7\u00e3o inclusiva. Ela concluiu chamando os pa\u00edses a cumprirem o Artigo 8 da Conven\u00e7\u00e3o, sobre Conscientiza\u00e7\u00e3o, que prev\u00ea a participa\u00e7\u00e3o da m\u00eddia para a garantia dos direitos das pessoas com defici\u00eancia.<\/p>\n<p><iframe loading=\"lazy\" title=\"Implementation of Agenda 2030 under the CRPD   Social Forum 2016\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9wyttX8qAk0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Catia Malaquias, cofundadora da GADIM e fundadora da Starting with Julius, organiza\u00e7\u00e3o que promove a inclus\u00e3o de modelos com defici\u00eancia na publicidade na Australia, falou sobre a import\u00e2ncia das pessoas com defici\u00eancia serem vistas como consumidoras, funcion\u00e1rias e prestadoras de servi\u00e7o.<\/p>\n<p><iframe loading=\"lazy\" title=\"Implementation of Agenda 2030 under the CRPD   Social Forum 2016\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/83Hn89TB_Wg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Na conclus\u00e3o do painel, Patricia Almeida convocou o movimento social dos diferentes pa\u00edses a cobrar de seus governos medidas concretas em cumprimento do Artigo 8. Ela afirmou a cultura vigente gera discrimina\u00e7\u00e3o e barreiras que impedem que outros artigos importantes da Conven\u00e7\u00e3o sejam cumpridos, e a inclus\u00e3o na m\u00eddia de maneira positiva tem o poder de acelerar o processo de\u00a0mudan\u00e7a cultural.<\/p>\n<p><iframe loading=\"lazy\" title=\"Implementation of Agenda 2030 under the CRPD   Social Forum 2016\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BxOLyHsI60c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Leia a \u00edntegra o discurso da fundadora da GADIM:<\/p>\n<p>&#8220;It is an honour to be here at this Social Forum and to celebrate the 10<sup>th<\/sup> anniversary of the Convention and the many important disability rights achievements of the past decade.<\/p>\n<p>However, some barriers have continued despite important progress in many areas and it must be acknowledged that mainstream cultural and historical perspectives continue to play a significant role in driving negative assumptions about persons with disabilities and in creating or contributing to many of the barriers that result in social injustices that diminish the human rights of persons with disabilities, as expressed in the many Articles of the Convention.<\/p>\n<p>We all know that persons with disabilities are invisible in the media. For instance, last year less than 1% of characters on TV were persons with disabilities. Moreover, only 5% of those characters with disabilities were played by disabled actors. This is how grave the lack of representation is.<\/p>\n<p>This is the result of an ableist society.\u00a0 Ableism is considering persons with disabilities less, second class citizens, not worthy. Ableist perspectives of disability can be reflected in media in many ways. \u00a0For example, when disabled people are cast as\u00a0objects of pity, burdens on their families and on society; when disability is framed as human &#8220;defect&#8221; to be &#8220;cured&#8221; or overcome,\u00a0rather than a manifestation of human &#8220;diversity&#8221; that should be accommodated by a society that welcomes all. It\u2019s also applauding people with disabilities for being \u201cso brave\u201d, or super heroes.<\/p>\n<p>These are all damaging images of persons with disabilities that build up stigma and contribute to keep persons with disabilities apart from the rest of society. We must change these stereotypes if we want to change the attitudes towards persons with disabilities.<\/p>\n<p>This Social Forum raised important elements in connection to the media.<\/p>\n<p>We have heard the important call by the Special Rapporteur on the Rights of Persons with Disabilities, Catalina Devandas, for disability to be understood by mainstream society within the framework of human \u201cdiversity\u201d, not human \u201cdefect\u201d.\u00a0 Many other speakers and commentators at this Social Forum have also This Social Forum raised many important elements in connection to the impact of cultural perspective on human rights.<\/p>\n<p>To achieve this shift in how mainstream society understands disability, we must ensure that our efforts and activities are directed at reshaping mainstream perspectives of disability and stimulating a culture of acceptance, non-discrimination and inclusion of people with disability.<\/p>\n<p>While it is true that cultural change doesn\u2019t usually happen overnight, we live in an age where the media is a significant driver in shaping how we perceive the world around us and how we act in.\u00a0 In this way, the media can also be a tool for social change, in reshaping attitudes to, and outcomes for, persons with disabilities.<\/p>\n<p>For example, we just saw wonderful and positive images in the press about the Paralympic Games Rio 2016, which had high level of attendance. This had a direct impact on the attitudes of people in the streets. British Channel 4 hired staff with disability to cover the Games.<\/p>\n<p>Ten years ago the character of a girl with Down syndrome was introduced in a popular soap opera in Brazil, under the advice of activists of the disability movement. This soap opera, \u201cPages of Life\u201d, was a watershed in the transition from special to inclusive education system in Brazil. It was sold to 90 countries giving further impetus to an awareness wave.<\/p>\n<p>Article 8. of the Convention recognises the importance of the role of the media and the obligation of State Parties to ensure \u201call organs of the media to portray persons with disabilities in a manner consistent with the purpose of the present Convention\u201d.<\/p>\n<p>The relative brevity of Article 8 does not mean that its implications for the realisation of human right is any less significant as, for example, the right to inclusive education which was recently amplified by the Committee of the Convention of the Rights of Persons with Disabilities.<\/p>\n<p>I believe that only with a deliberate and sustained engagement of the media in relation to persons with disabilities and its role in entrenching or challenging discrimination, can the social inclusion of persons with disability and the realization of their human rights occur in a timely manner.<\/p>\n<p>I would hope that one of the outcomes of this Social Forum will be to communitcate to State Parties the expectations that they need to take more concrete actions in relation to compliance with Article 8.<\/p>\n<p>In particular State parties must be required to take action to ensure<\/p>\n<ol>\n<li>the production of media content that promotes respect for the rights, capabilities, skills, merit and contributions of people with disability and challenges myths, negative stereotypes and prejudices about people with disability;<\/li>\n<li>and provide opportunities for individual agency and empowerment through the direct participation of people with disability in the media, including by supporting initiaties for employment of persons with disabilities in the media.<\/li>\n<\/ol>\n<p>By engaging the media in relation to persons with disabilities more generally will also educate media workers, to become allies and help to expose rights violations and to eradicate pervasive stereotyping, by employing proper language and portraying persons with disabilities as rights holders. Furthermore, It is important that journalists are in contact with sources who are persons with disabilities and adopt a human rights approach to the stories.<\/p>\n<p>It is also important that media become more aware of the importance of all information being presented in accessible platforms to reach a wider audience inclusive of persons with disabilities. Media related regulations and initiatives should devote to ensure accessibility.<\/p>\n<p>Another area that can also provide a platform for cultural change is the inclusion of persons with disabilities in mainstream, advertisement and other media products. Generally producers are not against this idea. They just never thought about it. It is our job to make them think. We can assure that hiring actors with disabilities is good for business. New York Fashion Week had excellent reviews when they started showing models who use wheelchairs, in 2014. A reality show with people with Down syndrome just earned an Emmy Award. A TV series with a young man with cerebral palsy was well received by the critics. These are just some of many examples.<\/p>\n<p>In developing countries, the private and public media can be a cost effective way of promoting inclusion. Governments, companies and the media outlets should start casting persons with disabilities in their productions. Images help change old pre-conceptions and contribute to build an inclusive culture much faster.<\/p>\n<p>For all this purposes, the creation of a disability compact on media that includes private and public media and persons with disabilities both as communicators and target audience, would be a great contribution for the rights of persons with disabilities.<\/p>\n<p>In summary, the realisation of the human rights of persons with disabilities depends on ensuring that cultural change occurs at the broadest level for the impact to be seen at the level of individuals and their lives.<\/p>\n<p>We can choose now to call for State Party action on the basis of Article 8 to support the social change that is the aspiration of the Convention or we can do nothing and allow the media to continue as a passive but damaging agent of friction to that social change \u2013 to the detriment of many more generations of people with disability.<\/p>\n<p>Thank you.&#8221;<\/p>\n<p>Patricia Almeida &#8211; Founder of the Global Alliance for Disability in Media and Entertainment.<\/p>\n<p><a href=\"http:\/\/www.gadim.org\">www.gadim.org<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Fonte: <a href=\"http:\/\/webtv.un.org\/\">ONU<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A brasileira Patricia Almeida, fundadora da GADIM (Alian\u00e7a Global para Inclus\u00e3o das Pessoas com Defici\u00eancia atrav\u00e9s da M\u00eddia e do Entretenimento),\u00a0participou da Programa\u00e7\u00e3o oficial do Forum Social 2016, na ONU, em Genebra, falando\u00a0do papel da m\u00eddia no painel sobre a Implementa\u00e7\u00e3o da Agenda 2030 \u00e0 luz da Conven\u00e7\u00e3o sobre os Direitos das Pessoas com Defici\u00eancia: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[5,388,76],"tags":[],"class_list":["post-29803","post","type-post","status-publish","format-standard","hentry","category-convencao","category-gadim","category-midia-e-deficiencia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lan\u00e7ada na ONU iniciativa para promover a inclus\u00e3o das pessoas com defici\u00eancia atrav\u00e9s da m\u00eddia -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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