{"id":30373,"date":"2017-06-14T10:39:04","date_gmt":"2017-06-14T13:39:04","guid":{"rendered":"http:\/\/www.inclusive.org.br\/?p=30373"},"modified":"2017-06-14T10:39:04","modified_gmt":"2017-06-14T13:39:04","slug":"inclusao-de-pessoas-com-deficiencia-atraves-midia-e-tema-de-evento-na-onu","status":"publish","type":"post","link":"https:\/\/inclusivenews.com.br\/?p=30373","title":{"rendered":"Inclusion through media at the UN &#8211; Inclus\u00e3o de pessoas com defici\u00eancia atrav\u00e9s da m\u00eddia \u00e9 tema de evento na ONU"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30376\" src=\"http:\/\/inclusivenews.com.br\/wp-content\/uploads\/sala.jpg\" alt=\"sala com pessoas assistindo o evento.\" width=\"535\" height=\"401\" \/><\/p>\n<p><em>Sala do evento sobre inclus\u00e3o das pessoas com defici\u00eancia na m\u00eddia.<\/em><\/p>\n<p>ENGLISH TRANSLATION AT THE END<\/p>\n<p>As Miss\u00f5es do Brasil e da It\u00e1lia junto \u00e0s Na\u00e7\u00f5es Unidas promoveram um evento sobre a import\u00e2ncia da inser\u00e7\u00e3o\u00a0das pessoas com defici\u00eancia na m\u00eddia como forma de promover a inclus\u00e3o durante\u00a0a X Confer\u00eancia dos Estados Parte da Conven\u00e7\u00e3o sobre os Direitos das pessoas com Defici\u00eancia (CDPD), na sede da ONU em Nova York. O evento foi organizado pelo Alto Comissariado das Na\u00e7\u00f5es Unidas para os Direitos Humanos, pela Relatora Especial da ONU para os Direitos das Pessoas com Defici\u00eancia e pela GADIM &#8211; Alian\u00e7a Global para Inclus\u00e3o da Defici\u00eancia na M\u00eddia e Entretenimento.<\/p>\n<p>Com base no artigo 8 da CDPD sobre conscientiza\u00e7\u00e3o e no artigo 5\u00ba sobre igualdade e n\u00e3o discrimina\u00e7\u00e3o, o evento paralelo buscou discutir estrat\u00e9gias que possam ser lideradas a n\u00edvel local, nacional, regional e internacional para combater a invisibilidade, promover percep\u00e7\u00f5es positivas e combater o estigma e estere\u00f3tipos contra pessoas com defici\u00eancia. Pesquisas mostram que as pessoas com defici\u00eancia est\u00e3o presentes em menos de 1% das produ\u00e7\u00f5es de entretenimento, com 95% dos personagens com defici\u00eancia desempenhados por atores sem defici\u00eancia\u00a0(dados da TV americana).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30377\" src=\"http:\/\/inclusivenews.com.br\/wp-content\/uploads\/patfla.jpg\" alt=\"patricia almeida, da gadim e flavia cintra, da tv globo. \" width=\"450\" height=\"468\" \/><\/p>\n<p><em>Patricia Almeida, da GADIM e Flavia Cintra, da TV Globo.<\/em><\/p>\n<p>No evento &#8220;Como promover a inclus\u00e3o atrav\u00e9s da m\u00eddia&#8221;, a rep\u00f3rter do Fant\u00e1stico, Flavia Cintra, falou sobre sua atua\u00e7\u00e3o nos bastidores, subsidiando a produ\u00e7\u00e3o da novela &#8220;Viver a Vida&#8221;, de Manoel Carlos, exibida pela TV Globo em 2009. Ela descreveu a rea\u00e7\u00e3o do p\u00fablico em rela\u00e7\u00e3o \u00e0 personagem Luciana, vivida por Alinne Moraes, uma modelo que se torna tetrapl\u00e9gica no come\u00e7o da trama. Segundo Flavia, no in\u00edcio, todos perguntavam quando a modelo\u00a0iria se curar. Mais tarde, ao agir\u00a0como uma menina mimada, as pessoas ficavam com\u00a0raiva da personagem. Da mesma maneira, se indignavam quando a modelo enfrentava barreiras como a falta de acessibilidade. Ao verem Luciana se apaixonar, o p\u00fablico torceu\u00a0pelo romance e ficou curioso para saber se uma tetrapl\u00e9gica seria capaz de ter vida sexual. No final, depois de v\u00e1rios\u00a0meses de &#8220;conviv\u00eancia&#8221; di\u00e1ria atrav\u00e9s da novela, o telespectadores\u00a0s\u00f3 queriam que Luciana fosse feliz. E o final feliz n\u00e3o passou pela cura, mas pelo casamento e nascimento dos filhos g\u00eameos. A jornalista, tamb\u00e9m m\u00e3e de g\u00eameos, afirmou que\u00a0a novela permitiu ao p\u00fablico &#8220;aproximar-se&#8221; da personagem e\u00a0conhecer de perto sua\u00a0vida. E que essa conviv\u00eancia\u00a0contribuiu, muitas vezes, para rever\u00a0ideias pre-concebidas, naturalizar o olhar e mudar atitudes\u00a0com rela\u00e7\u00e3o \u00e0s\u00a0pessoas com defici\u00eancia em geral. Posteriormente, Flavia foi contratada como rep\u00f3rter pelo Fant\u00e1stico, o maior programa jornal\u00edstico da TV e disse que viveu processo parecido. No come\u00e7o, era vista como a rep\u00f3rter cadeirante, e agora se tornou s\u00f3 a Fl\u00e1via do Fant\u00e1stico.<\/p>\n<p>O Gerente de Responsabilidade Social da TV Globo, Raphael Vandystadt, falou sobre a atua\u00e7\u00e3o da emissora na mobiliza\u00e7\u00e3o em torno de temas sociais e apresentou n\u00fameros. Citou o programa Crian\u00e7a Esperan\u00e7a, realizado\u00a0com a UNESCO, que viabiliza in\u00fameros projetos, inclusive na \u00e1rea da defici\u00eancia. Disse que no \u00faltimo ano foi lan\u00e7ada a iniciativa de promo\u00e7\u00e3o dos direitos humanos\u00a0&#8220;Tudo come\u00e7a pelo respeito&#8221; com apoio do UNICEF, UNAIDS e ONU Mulheres.\u00a0O programa\u00a0compreende a\u00e7\u00f5es do jornalismo, programas de TV, novelas e de forma\u00e7\u00e3o de\u00a0funcion\u00e1rios. Organiza\u00e7\u00f5es de pessoas com defici\u00eancia como o Instituto Meta Social, o Movimento Down e o Instituto Rodrigo Mendes colaboraram em v\u00e1rios dos projetos. Na \u00faltima semana do Dia Internacional da S\u00edndrome de Down foram realizadas mais de 100 reportagens e lan\u00e7ado v\u00eddeo que alcan\u00e7ou 2 milh\u00f5es de pessoas e recebeu 16 mil compartilhamentos nas redes sociais. De acordo com o representante da TV Globo, personagens com defici\u00eancia fazem parte da TV Globo desde 1975, e, de 2007 at\u00e9 hoje foram contabilizadas mais de 413 cenas envolvendo esses personagens. Segundo ele, as novelas promovem o debate e a reflex\u00e3o, provocando novos comportamentos a respeito de v\u00e1rios assuntos. Do mesmo modo, s\u00f3\u00a0em 2016, a TV Globo mostrou mais de 300 reportagens mencionando pessoas com defici\u00eancia. Al\u00e9m disso, desde 2007, em parceria com 17 entidades, a emissora produziu e exibiu sem custo, 28 campanhas cujos temas foram pessoas com defici\u00eancia. Essas\u00a0campanhas totalizaram 279 mil inser\u00e7\u00f5es, um investimento\u00a0equivalente a US$ 48 milh\u00f5es. Raphael encerrou a apresenta\u00e7\u00e3o com o v\u00eddeo da s\u00e9rie\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=UByK0WAFnhY\">Tudo come\u00e7a pelo Respeito<\/a>, feito em parceria com o Instituto Rodrigo Mendes.<\/p>\n<p><iframe loading=\"lazy\" title=\"Globo filme final op\u00e7\u00e3o 2 LEGENDADO\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Bg9qkyWOCGQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><em>Luca Pannese, da ag\u00eancia Publicis e Raphael Vandystadt, da TV Globo.<\/em><\/p>\n<p>O publicit\u00e1rio italiano Luca Pannese, da ag\u00eancia Publicis, com base em Nova York, falou a respeito das campanhas para o Dia Internacional da S\u00edndrome de Down, desenvolvidas\u00a0junto com seu parceiro criativo Luca Lorenzini para a associa\u00e7\u00e3o italiana Coordown. Os\u00a0dois j\u00e1 ganharam 20 Le\u00f5es no Festival publicit\u00e1rio de Cannes nos \u00faltimos 5 anos.\u00a0Pannese\u00a0defendeu que campanhas publicit\u00e1rias devem trazer inova\u00e7\u00e3o e coragem para ter um impacto realmente imoportante. Neste caso, ele e seu parceiro traziam a inova\u00e7\u00e3o para as campanhas e a associa\u00e7\u00e3o Coordown entrava com a coragem. O filme &#8220;<a href=\"https:\/\/www.youtube.com\/watch?v=Ju-q4OnBtNU\">Querida Futura Mam\u00e3e<\/a>&#8220;, baseado em uma carta onde uma mulher gr\u00e1vida de um beb\u00ea com s\u00edndrome de Down pergunta como seria a vida de seu filho, atingiu mais de 8 milh\u00f5es de acessos. O v\u00eddeo foi proibido de ser apresentado na TV\u00a0francesa por ser\u00a0considerado &#8220;perturbador&#8221; a mulheres que optaram por abortar. O filme,\u00a0<a href=\"https:\/\/www.facebook.com\/coordown\/videos\/1671417772885296\/\">#NotSpecial<\/a>, de 2017, usa o humor para dizer que pessoas com s\u00edndrome de Down n\u00e3o t\u00eam nada de especial, s\u00f3 precisam de direitos humanos, como qualquer pessoa. O v\u00eddeo tamb\u00e9m atingiu mais de 8 milh\u00f5es de visualiza\u00e7\u00f5es.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30378\" src=\"http:\/\/inclusivenews.com.br\/wp-content\/uploads\/lurapha.jpg\" alt=\"o publicitario Luca Pannese e Raphael Vandystadt, da resposabilidade social da TV Globo.\" width=\"529\" height=\"367\" \/><\/p>\n<p>A jornalista e ativista dos direitos das pessoas com defici\u00eancia, Patricia Almeida, defendeu, em sua <a href=\"https:\/\/docs.wixstatic.com\/ugd\/d8efe7_cf99f69cf50c407386d96d675b97d98c.pdf\">apresenta\u00e7\u00e3o<\/a>, que o Artigo 8 da Conven\u00e7\u00e3o sobre os Direitos das Pessoas com Defici\u00eancia, que trata de conscientiza\u00e7\u00e3o, deve ser tamb\u00e9m\u00a0implementado pelos pa\u00edses como qualquer outro dos artigos. Segundo ela, a inclus\u00e3o na m\u00eddia, feita de maneira apropriada,\u00a0funciona como um &#8220;fast-track&#8221; para desfazer preconceitos, mudar atitudes e derrubar as barreiras que impedem a realiza\u00e7\u00e3o de todos os outros artigos da Conven\u00e7\u00e3o. O Instituto MetaSocial, representado no evento por Fernando Heiderich, realiza a\u00e7\u00f5es de advocacy para motivar essa inser\u00e7\u00e3o junto aos meios de comunica\u00e7\u00e3o de massa h\u00e1 mais de 20 anos, com resultados significativos. Patricia\u00a0lembrou que a novela &#8220;P\u00e1ginas da Vida&#8221;, de Manoel Carlos, exibida pela TV Globo em 2006, veio num momento crucial \u00a0em que existia muita resist\u00eancia \u00e0 transi\u00e7\u00e3o dos alunos com defici\u00eancia da escola especial para a regular.\u00a0A\u00a0menina\u00a0Joana Mocarzel, que tem s\u00edndrome de Down, foi a primeira atriz com defici\u00eancia a ser protagonista em uma novela no Brasil. Joana contou com o apoio de Helena Werneck, do\u00a0<a href=\"https:\/\/www.metasocial.org.br\">Instituto MetaSocial<\/a>, nas grava\u00e7\u00f5es. Sua personagem, Clarinha,\u00a0viveu situa\u00e7\u00f5es da vida real, como a recusa de matr\u00edcula em escolas regulares e o p\u00fablico sofreu com a luta da m\u00e3e da menina em busca da inclus\u00e3o. De acordo com Patricia, a hist\u00f3ria\u00a0foi um\u00a0divisor de \u00e1guas. Antes da novela, as pessoas achavam que alunos com defici\u00eancia deveriam estudar em escola especial, depois, passaram a\u00a0saber\u00a0que as crian\u00e7as com defici\u00eancia tinham direito a frequentar escolas regulares e que a aprendiam melhor em situa\u00e7\u00f5es inclusivas. A jornalista citou organiza\u00e7\u00f5es que promovem a inclus\u00e3o das pessoas com defici\u00eancia na m\u00eddia, como a australiana\u00a0<a href=\"http:\/\/www.startingwithjulius.org.au\">Starting with Julius<\/a>, focada em publicidade, e a\u00a0<a href=\"https:\/\/www.gadim.org\">GADIM &#8211; Global Alliance for Disability in Media and Entertainment<\/a>. Disse que, com a demanda por novas produ\u00e7\u00f5es por tvs a cabo, Netflix e Amazon, personagens com defici\u00eancia tem sido inclu\u00eddos em s\u00e9ries americanas como Breaking Bad, Speechless, Switched at Birth e Born This Way. No Brasil, destacou a inclus\u00e3o incidental como aconteceu recentemente em programas do GNT como &#8220;Fazendo a Festa&#8221; e &#8220;Cozinha Colorida de Kapim&#8221;, onde\u00a0crian\u00e7as com s\u00edndrome de Down\u00a0tomaram parte\u00a0sem &#8220;apontar o dedo&#8221; para isso. Por fim, elogiou a inciativa da Ofcom, ag\u00eancia que regula as comunica\u00e7\u00f5es no Reino Unido, que requer que as Tvs tenham uma pol\u00edtica de equipara\u00e7\u00e3o de oportunidades com rela\u00e7\u00e3o a grupos subrepresentados, sob pena de n\u00e3o terem suas licen\u00e7as para transmiss\u00f5es renovadas. Ela\u00a0afirmou que, por conta disso, o Reino Unido \u00e9 um dos mais avan\u00e7ados em inclus\u00e3o na m\u00eddia. Mais de 10% dos funcion\u00e1rios da BBC t\u00eam defici\u00eancia, o que, al\u00e9m de criar oportunidades de trabalho, provoca uma\u00a0&#8220;inclus\u00e3o por dentro&#8221; refletindo positivamente no conte\u00fado das TVs. Citou tamb\u00e9m lei do Distrito Federal que determina que pelo menos 5% dos modelos utilizados na publicidade p\u00fablica sejam pessoas\u00a0com defici\u00eancia. E deu o exemplo de uma publicidade inclusiva da Johnson&#8217;s &amp; Johnson&#8217;s para o \u00faltimo dia das m\u00e3es no Brasil, o famoso &#8220;Beb\u00ea Johnson&#8217;s&#8221;\u00e9 representado por um beb\u00ea com s\u00edndrome de Down:<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/johnsonsbabybrasil\/videos\/1555782051099522\/\">https:\/\/www.facebook.com\/johnsonsbabybrasil\/videos\/1555782051099522\/<\/a><\/p>\n<p>Patricia terminou dando dicas para a promo\u00e7\u00e3o da inclus\u00e3o na m\u00eddia localmente:<\/p>\n<ul>\n<li>Seja um embaixador da causa, interagindo\u00a0com a m\u00eddia em sua localidade, usando esses materiais \u00a0e outros recursos\u00a0que voc\u00ea pode encontrar na web. Avise\u00a0se precisar de ajuda. (info@gadim.org)<\/li>\n<li>Implemente alguma forma de reconhecimento deste processo, como um pr\u00eamio, por exemplo, para motivar pessoas e organiza\u00e7\u00f5es a investir na\u00a0diversidade e inclus\u00e3o de talentos com defici\u00eancia como parte de sua estrat\u00e9gia corporativa.<\/li>\n<li>Use seu capital social para inspirar profissionais de m\u00eddia a inclu\u00edrem\u00a0pessoas com defici\u00eancia como parte de suas campanhas publicit\u00e1rias, de forma natural, enfocando suas habilidades em vez de suas defici\u00eancias.<\/li>\n<li>Convoque\u00a0pessoas interessadas no assunto\u00a0de outros grupos subrepresentados para unir esfor\u00e7os em a\u00e7\u00f5es de advocacy para inclus\u00e3o na m\u00eddia, a exemplo do <a href=\"http:\/\/www.inclusive.org.br\/arquivos\/30077\">Observat\u00f3rio da Diversidade na M\u00eddia<\/a>, criado recentemente no Brasil.<\/li>\n<\/ul>\n<p>Fonte: Inclusive<\/p>\n<p>ENGLISH TRANSLATION<\/p>\n<p>Inclusion of people with disabilities through the media is the theme of an event at the UN<br \/>\nThe Missions of Brazil and Italy to the United Nations promoted an event on the importance of insertion of people with disabilities\u00a0in the media as a way to promote inclusion during the X Conference of States Parties to the Convention on the Rights of Persons with Disabilities (CRPD), at the UN headquarters in New York. The event was organized by the United Nations High Commissioner for Human Rights, the UN Special Rapporteur on the Rights of Persons with Disabilities, and GADIM &#8211; Global Alliance for Inclusion of Disability in Media and Entertainment.<\/p>\n<p>Based on article 8 of the CRPD on awareness and on article 5 on equality and non-discrimination, the side event aimed to discuss strategies that can be led at local, national, regional and international levels to combat invisibility, promote positive perceptions and combat stigma and stereotypes against people with disabilities. Research shows that people with disabilities are present in less than 1% of entertainment productions, with 95% of disabled characters played by non-disabled actors.<\/p>\n<p>In the event &#8220;How to promote inclusion through the media,&#8221; Fantastico&#8217;s reporter, Flavia Cintra, spoke about her behind-the-scenes performance, subsidizing the production of Manoel Carlos&#8217;s novel &#8220;Viver a Vida&#8221;, aired by TV Globo in 2009. She described the public reaction to the character Luciana, played by Alinne Moraes, a model who became quadriplegic at the beginning of the plot. According to Flavia, at first everyone was asking when the model would be cured. Later, acting like a spoiled girl, people were angry with the character. In the same way, they became indignant when the model faced barriers such as lack of accessibility. When they saw Luciana fall in love, the audience twisted by the soap opera and was curious to know if a tetraplegic would be able to have a sex life. In the end, after several months of daily &#8220;coexistence&#8221; through the soap opera, viewers only wanted Luciana to be happy. And the happy ending did not go through a cure, but through the marriage and birth of the twin sons. The journalist, also mother of twins, said that the telenovela allowed the public to &#8220;approach&#8221; the character and get to know her life closely. And that this coexistence has often contributed to reviewing preconceived ideas, naturalizing the look and changing attitudes towards people with disabilities in general. Later, Flavia was hired as a reporter by Fantastico, the biggest TV news program on TV, and said she went through\u00a0a similar process. In the beginning, she was seen as the reporter in a wheelchair, and now she has become only Flavia, from Fantastico.<\/p>\n<p>TV Globo&#8217;s Social Responsibility Manager, Raphael Vandystadt, spoke about the station&#8217;s performance in mobilizing around social issues and presented numbers. He quoted the program Crian\u00e7a Esperan\u00e7a (Child Hope) , carried out with UNESCO, which makes numerous projects possible, including in the area of disability. He said that last year&#8217;s human rights initiative &#8220;It starts with respect&#8221; has been launched with the support of UNICEF, UNAIDS and UN Women. The program comprises actions of journalism, TV programs, soap operas and employees training. Organizations of people with disabilities such as the MetaSocial Institute, Down Movement and Rodrigo Mendes Institute collaborated in several of the projects. In 2017 World Down Syndrome Day, more than 100 reports were made and a video was released that reached 2 million people and received 16 thousand shares in social networks. According to the representative of TV Globo, disabled characters have been part of TV Globo since 1975, and from 2007 until today have been counted more than 413 scenes involving these characters. According to him, the novels promote debate and reflection, provoking new behaviors on various subjects. Likewise, in 2016 alone, TV Globo showed more than 300 reports mentioning people with disabilities. In addition, since 2007, in partnership with 17 entities, the station produced and exhibited, without cost, 28 campaigns whose subjects were people with disabilities. These campaigns totaled 279 thousand insertions, an investment equivalent to US $ 48 million. Raphael closed the presentation with the video of the series Tudo semper pela Respeito, made in partnership with Instituto Rodrigo Mendes.<\/p>\n<p>Italian publicist Luca Pannese of New York-based Publicis spoke about the campaigns for International Down&#8217;s Syndrome, developed with his creative partner Luca Lorenzini for the Italian association Coordown. The two have already won 20 Lions in the Cannes Film Festival in the last 5 years. Pannese argued that advertising campaigns should bring innovation and courage to have a really unimportant impact. In this case, he and his partner brought the innovation to the campaigns and the Coordown association came in with the courage. The film &#8220;Dear Mommy,&#8221; based on a letter where a woman pregnant with a baby with Down syndrome asks how her son&#8217;s life would be, has reached more than 8 million hits. The video was banned from being featured on French TV because it was considered &#8220;disruptive&#8221; to women who chose abortion. The #NotSpecial movie of 2017 uses humor to say that people with Down syndrome are nothing special, they just need human rights, like anyone else. The video also reached more than 8 million views.<\/p>\n<p>The journalist and disability rights activist Patricia Almeida defended in her presentation that Article 8 of the Convention on the Rights of Persons with Disabilities, which deals with awareness, should also be implemented by countries like any other of the articles . According to her, appropriately mediated inclusion acts as a &#8220;fast track&#8221; to undo prejudices, change attitudes, and break down the barriers that prevent the achievement of all other articles of the Convention. The Instituto MetaSocial, represented at the event by Fernando Heiderich, carries out advocacy actions to motivate this insertion with the mass media for more than 20 years, with significant results. Patricia recalled that the novel &#8220;P\u00e1ginas da Vida&#8221;, by Manoel Carlos, screened by TV Globo in 2006, came at a crucial moment in which there was a lot of resistance to the transition of students with disabilities from the special school to the regular school. The girl Joana Mocarzel, who has Down syndrome, was the first disabled actress to be the protagonist in a novel in Brazil. Joana had the support of Helena Werneck, from Instituto MetaSocial, on the recordings. Her character, Clarinha, lived in real life situations, such as refusal to enroll in regular schools and the public suffered from the struggle of the girl&#8217;s mother in search of inclusion. According to Patricia, the story was a watershed. Before the novel, people felt that students with disabilities should study in special schools, then learned that children with disabilities were entitled to attend regular schools and that they learned better in inclusive situations. The journalist cited organizations promoting the inclusion of people with disabilities in the media, such as the Australian Starting with Julius, focused on advertising, and GADIM &#8211; Global Alliance for Disability in Media and Entertainment. He said that with the demand for new productions by cable TV, Netflix and Amazon, disabled characters have been included in American series such as Breaking Bad, Speechless, Switched at Birth and Born This Way. In Brazil, he highlighted incidental inclusion as happened recently in GNT programs such as &#8220;Making the Party&#8221; and &#8220;Colored Kapim Cooking,&#8221; where children with Down syndrome took part without pointing a finger at it. Lastly, he praised the initiative of Ofcom, a UK-based communications agency, which requires TVs to have a policy of equalizing opportunities for underrepresented groups, otherwise they will not have their licenses for new broadcasts. She said that because of this, the UK is one of the most advanced in the media. More than 10% of BBC staff have disabilities, which, in addition to creating job opportunities, provokes an &#8220;inside insight&#8221; that positively reflects TV content. He also cited Federal District law that determines that at least 5% of the models used in public advertising are people with disabilities. She gave an example that showed how inclusion in advertising is improving in Brazil by showing a video for Mother&#8217;s Day by Johnsons&#8217;&amp; Johnson&#8217;s, where the &#8220;Johnson&#8217;s Baby&#8221; is represented by a baby with Down Syndrome.<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/johnsonsbabybrasil\/videos\/1555782051099522\/\">https:\/\/www.facebook.com\/johnsonsbabybrasil\/videos\/1555782051099522\/<\/a><\/p>\n<p>Patricia ended up giving tips for promoting inclusion in the media locally:<\/p>\n<p>Be a cause ambassador, interacting with the media in your locality, using these materials and other resources you can find on the web. Let me know if you need any help. (Info@gadim.org)<br \/>\nImplement some form of recognition of this process, such as a prize, for example, to motivate individuals and organizations to invest in the diversity and inclusion of disabled talent as part of their corporate strategy.<br \/>\nUse your social capital to inspire media professionals to include people with disabilities as part of their advertising campaigns, naturally, focusing on their abilities rather than their shortcomings.<br \/>\nCall on people interested in the subject of other underrepresented groups to join efforts in advocacy for inclusion in the media, such as the Media Diversity Observatory recently created in Brazil.<\/p>\n<p><em><strong>Luca Pannese<\/strong>\u00a0has worked in Milan, London and New York, through McCann Erickson, Y&amp;R, Saatchi &amp; Saatchi and, in 2016, arrived in Publics New York as an Executive Creative Director. He has worked on Italian and international accounts like Lexus, Toyota, T-Mobile, Deutsche Telekom, Pampers and General Mills, bringing Italian warmth across the continent. In New York, he\u2019s now running the Heineken account. With his lifetime partner Luca Lorenzini \u2013 together known as \u201cLuca &amp; Luca\u201d \u2013 they have won 20 Lions in the last five years at the Cannes Lions Festival, in addition to several awards at the most prestigious advertising festivals in the world, such as The One Show, D&amp;AD, New York Festival and many other regional awards, including two Grand Prix at the Italian Art Directors Club. Former Taekwondo national athlete, he now lives in Manhattan with his beautiful wife and their two kids who can still call him \u201cPap\u00e0\u201d and not \u201cDad.\u201d They are the creators of video campaigns for World Down Syndrome Day, including award winning \u201cDear Future Mum\u201d, and \u201c#NotSpecial\u201d, that reached together over 20 million views on social media.<\/em><\/p>\n<p><em><strong>Flavia Cintra<\/strong>\u00a0is a journalist and human rights activist for people with disabilities. She has been a reporter for TV Globo\u2019s Fant\u00e1stico program since 2010. She has worked as a consultant for the soap opera \u201cViver a Vida\u201d, in which the protagonist was based on her life story, aired in Brazil in 2009 and sold for dozens of countries. She is the author of the book \u201cMaria de Rodas\u201d, where she tells about her experience with motherhood of twins. Until 2006, she was vice-president of Instituto Paradigma, an organization that was part of the Ad Hoc committee created by the UN to elaborate the text of the Convention on the Rights of Persons with Disabilities. She is a frequent speaker at events dedicated to the theme of human rights and social inclusion.\u00a0<\/em><\/p>\n<p><em><strong>Raphael Vandystadt<\/strong>\u00a0is the Senior Manager of Social Responsibility for TV Globo since 2000. From 1996 to 2000, he was in charge of the Universal Channel Marketing division in Brazil. He has a MBA from the Business School of the Federal University of Rio de Janeiro (UFRJ), a Masters on Marketing from the Catholic University of Rio de Janeiro and a Masters on Strategies to Create Business and Social Value from Harvard Business School (HBS).<\/em><\/p>\n<p><em><strong>Patricia Almeida<\/strong>\u00a0is a journalist, human rights activist and member of the board of trustees of Down Syndrome International. She\u00a0coordinated civil society\u2019s efforts that led to the adoption of World Down Syndrome Day by the United Nations in 2011.\u00a0In Brazil, she is co-founder of Movimento Down, an information organization with over 260,000 followers on Facebook, founder of news agency on inclusion and human rights, Inclusive \u2013 Inclusion and Citizenship, and coordinator of MetaSocial Institute, that has been working with the media to promote the rights of persons with disabilities for over 20 years. In 2016, she created GADIM \u2013 Global Alliance for Disability in Media and Entertainment to foster international collaboration for inclusion in media. She is currently reading for a Masters in Disability Studies at City University of New York (CUNY).<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sala do evento sobre inclus\u00e3o das pessoas com defici\u00eancia na m\u00eddia. ENGLISH TRANSLATION AT THE END As Miss\u00f5es do Brasil e da It\u00e1lia junto \u00e0s Na\u00e7\u00f5es Unidas promoveram um evento sobre a import\u00e2ncia da inser\u00e7\u00e3o\u00a0das pessoas com defici\u00eancia na m\u00eddia como forma de promover a inclus\u00e3o durante\u00a0a X Confer\u00eancia dos Estados Parte da Conven\u00e7\u00e3o sobre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[388,76,4],"tags":[],"class_list":["post-30373","post","type-post","status-publish","format-standard","hentry","category-gadim","category-midia-e-deficiencia","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inclusion through media at the UN - Inclus\u00e3o de pessoas com defici\u00eancia atrav\u00e9s da m\u00eddia \u00e9 tema de evento na ONU -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inclusivenews.com.br\/?p=30373\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inclusion through media at the UN - Inclus\u00e3o de pessoas com defici\u00eancia atrav\u00e9s da m\u00eddia \u00e9 tema de evento na ONU -\" \/>\n<meta property=\"og:description\" content=\"Sala do evento sobre inclus\u00e3o das pessoas com defici\u00eancia na m\u00eddia. 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