{"id":33834,"date":"2024-07-26T19:53:40","date_gmt":"2024-07-26T19:53:40","guid":{"rendered":"https:\/\/inclusivenews.com.br\/?p=33834"},"modified":"2024-07-27T21:08:38","modified_gmt":"2024-07-27T21:08:38","slug":"pictogramas-ou-criptogramas-olimpicos-2","status":"publish","type":"post","link":"https:\/\/inclusivenews.com.br\/?p=33834","title":{"rendered":"Pictogramas ou criptogramas Ol\u00edmpicos?"},"content":{"rendered":"\n

Uma an\u00e1lise visual dos pictogramas de Paris 2024<\/p>\n\n\n\n

* Cecilia Quental e Patricia Almeida<\/p>\n\n\n\n

A grande discuss\u00e3o no momento \u00e9 sobre a apar\u00eancia do uniforme da delega\u00e7\u00e3o brasileira das Olimp\u00edadas. Internautas est\u00e3o postando vers\u00f5es feitas por intelig\u00eancia artificial generativa.<\/p>\n\n\n\n

\"exemplo<\/figure>\n\n\n\n
\"exemplo<\/figure>\n\n\n\n

Uniforme reimaginado por intelig\u00eancia artificial generativo (IA) pela artista Hanna Inai\u00e1h (@hannainaiah<\/a>) e o Est\u00fadio \u00c9dem (@edenstudio42<\/a>)<\/p>\n\n\n\n

Mas ningu\u00e9m est\u00e1 falando dos pictogramas!<\/p>\n\n\n\n

E vamos combinar, tem muita coisa a falar.<\/p>\n\n\n\n

Nas Olimp\u00edadas de T\u00f3quio de 1964, os japoneses se deram conta que a maioria dos turistas n\u00e3o conseguiam ler japon\u00eas. Ent\u00e3o eles projetaram pictogramas, que hoje cumprem uma fun\u00e7\u00e3o importante de sinaliza\u00e7\u00e3o e comunica\u00e7\u00e3o dos jogos ol\u00edmpicos.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"pictograma<\/figure>\n\n\n\n

Ilustra\u00e7\u00f5es de sinaliza\u00e7\u00e3o das Olimp\u00edadas Melbourne 1956 e os pictogramas das Olimp\u00edadas Tokyo 1956<\/p>\n\n\n\n

Os pictogramas s\u00e3o pequenas imagens de figuras reconhecidas, mas simplificadas. Ao bater o olho, o pictograma deve comunicar, de maneira sint\u00e9tica, clara e direta, sem o apoio de texto escrito.<\/p>\n\n\n\n

O que antes eram ilustra\u00e7\u00f5es, relativamente complexas, dos atletas praticando seus esportes, foram substitu\u00eddas por pictogramas simples mas f\u00e1ceis de identificar. Nas Olimp\u00edadas e Paralimp\u00edadas do Rio, em 2016, n\u00e3o foi diferente. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

 Pictogramas das Olimp\u00edadas do Rio 2016<\/p>\n\n\n\n

Se avaliarmos os pictogramas ao longo dos anos, vemos que alguns s\u00e3o mais f\u00e1ceis de identificar do que outros, mas uma coisa se mant\u00e9m: a figura humana.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Pictogramas das Olimp\u00edadas desde 1964<\/p>\n\n\n\n

Corta para Paris 2024. O que aconteceu? Os pictogramas s\u00e3o mais parecidos com criptogramas, imposs\u00edveis de decifrar!<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

Pictogramas das Olimp\u00edadas de Paris 2024<\/p>\n\n\n\n

A figura humana desapareceu. Os desenhos, dif\u00edceis de entender em tamanho grande, s\u00e3o imposs\u00edveis de identificar em vers\u00e3o pequena.<\/p>\n\n\n\n

O c\u00e9rebro humano reconhece imagens e textos atrav\u00e9s de seu repert\u00f3rio cultural e contextual. Ao ver uma imagem, o c\u00e9rebro resgata o significado em seu acervo de mem\u00f3ria. A figura humana \u00e9 facilmente reconhecida por pessoas, independente do contexto que est\u00e1 inserida.<\/p>\n\n\n\n

Ent\u00e3o, quando uma figura amplamente conhecida \u00e9 substitu\u00edda por desenhos diferentes, que n\u00e3o fazem parte do cotidiano do espectador, h\u00e1 um processamento mental maior para identificar a imagem.  <\/p>\n\n\n\n

Ah, mas achei bonito!<\/p>\n\n\n\n

Pode-se argumentar que sim, \u00e9 ousado substituir as figuras humanas por aparatos de esporte, que a simetria dos pictogramas agrada o olhar. Mas eles est\u00e3o cumprindo sua fun\u00e7\u00e3o?<\/p>\n\n\n\n

Projetos de pictogramas geralmente s\u00e3o extensos, pois precisam manter o padr\u00e3o da identidade visual do evento e ao mesmo tempo passar por diversas fases de testes de usabilidade para garantir que a mensagem chegue. <\/p>\n\n\n\n

H\u00e1 in\u00fameras t\u00e9cnicas de pesquisa de experi\u00eancia do usu\u00e1rio (UX) para testar a compreens\u00e3o. Uma das mais conhecidas \u00e9 a regra 80\/10, que diz que o  pictograma precisa ser interpretado corretamente por 80% das pessoas, com 10% das pessoas interpretando o oposto.<\/p>\n\n\n\n

Quando h\u00e1 interpreta\u00e7\u00e3o equivocada ou demorada, \u00e9 preciso redesenhar o pictograma para atender sua fun\u00e7\u00e3o.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Projeto dos pictogramas das Olimp\u00edadas do Rio 2016<\/p>\n\n\n\n

O design de comunica\u00e7\u00e3o visual n\u00e3o \u00e9 apenas est\u00e9tico, ele tem o prop\u00f3sito de informar. Se n\u00e3o est\u00e1 realizando sua fun\u00e7\u00e3o, se torna apenas decora\u00e7\u00e3o. <\/p>\n\n\n\n

No caso dos Jogos Ol\u00edmicos de Paris, decifrar os pictogramas virou uma nova modalidade.<\/p>\n\n\n\n

Ganha uma medalha de ouro quem adivinhar que esporte o pictograma abaixo simboliza…<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Resposta: Surfe!<\/p>\n\n\n\n

* Cecilia Quental \u00e9 designer social, ativista e especialista em design simples.
Patricia Almeida \u00e9 jornalista, mestre em estudos sobre defici\u00eancia, ativista e especialista em Linguagem Simples.
As duas s\u00e3o autoras do guia Simples Assim, Comunique com todo mundo, publicado pela Fiocruz<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Uma an\u00e1lise visual dos pictogramas de Paris 2024 * Cecilia Quental e Patricia Almeida A grande discuss\u00e3o no momento \u00e9 sobre a apar\u00eancia do uniforme da delega\u00e7\u00e3o brasileira das Olimp\u00edadas. Internautas est\u00e3o postando vers\u00f5es feitas por intelig\u00eancia artificial generativa. Uniforme reimaginado por intelig\u00eancia artificial generativo (IA) pela artista Hanna Inai\u00e1h (@hannainaiah) e o Est\u00fadio \u00c9dem […]<\/p>\n","protected":false},"author":1,"featured_media":33822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[1],"tags":[],"class_list":["post-33834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nPictogramas ou criptogramas Ol\u00edmpicos? -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inclusivenews.com.br\/?p=33834\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pictogramas ou criptogramas Ol\u00edmpicos? -\" \/>\n<meta property=\"og:description\" content=\"Uma an\u00e1lise visual dos pictogramas de Paris 2024 * Cecilia Quental e Patricia Almeida A grande discuss\u00e3o no momento \u00e9 sobre a apar\u00eancia do uniforme da delega\u00e7\u00e3o brasileira das Olimp\u00edadas. 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