{"id":733,"date":"2008-07-25T20:51:00","date_gmt":"2008-07-25T20:51:00","guid":{"rendered":"http:\/\/agenciainclusive.wordpress.com\/2008\/07\/25\/1o-comercial-com-audiodescricao\/"},"modified":"2008-07-25T20:51:00","modified_gmt":"2008-07-25T20:51:00","slug":"1o-comercial-com-audiodescricao","status":"publish","type":"post","link":"https:\/\/inclusivenews.com.br\/?p=733","title":{"rendered":"1o. Comercial com audiodescri\u00e7\u00e3o"},"content":{"rendered":"

<\/p>\n

Amigos,<\/strong><\/div>\n
<\/strong><\/div>\n
Nesta quarta-feira, est\u00e1vamos a Eliana Franco, a Lara Pozzobon, a L\u00edvia Motta, o Maur\u00edcio Santana (todos audiodescritores) e eu, aguardando o in\u00edcio da reuni\u00e3o com a ABERT no Minist\u00e9rio das Comunica\u00e7\u00f5es, quando o Maur\u00edcio abriu seu note book e nos mostrou o novo comercial da NATURA que ser\u00e1 apresentado na televis\u00e3o a partir deste s\u00e1bado.<\/strong><\/div>\n
<\/strong><\/div>\n
Al\u00e9m de ser um comercial ultra bem feito e com uma mensagem pedag\u00f3gica super legal, porque trata-se de uma linha de produtos infant\u00eds da NATURA, este v\u00eddeo tamb\u00e9m vai entrar na hist\u00f3ria da acessibilidade na televis\u00e3o brasileira.<\/strong><\/div>\n
<\/strong><\/div>\n
abre aspas<\/strong><\/div>\n
<\/strong><\/div>\n
Este ser\u00e1 o primeiro evento da televis\u00e3o brasileira que atende uma quantidade maior de recursos de acessibilidade para pessoas com defici\u00eancia, porque tem o closed caption para surdos e, vejam s\u00f3, o primeir\u00edssimo a ter a audiodescri\u00e7\u00e3o para cegos!<\/strong><\/div>\n
<\/strong><\/div>\n
fecha aspas<\/strong><\/div>\n
<\/strong><\/div>\n
Na verdade, o v\u00eddeo ser\u00e1 apresentado em duas vers\u00f5es: uma com dura\u00e7\u00e3o de 60 segundos e uma outra vers\u00e3o resumida da mesma est\u00f3ria com 30 segundos.<\/strong><\/div>\n
<\/strong><\/div>\n
N\u00e3o vou contar a historinha do comercial, que achei fant\u00e1stica, porque quero mesmo \u00e9 que todos fiquem ligados na televis\u00e3o e com o dedo na tecla SAP do controle remoto, para que depois nos digam voc\u00eas mesmos o que acharam do comercial e da narra\u00e7\u00e3o que descreve a mensagem pedag\u00f3gica do filme.<\/strong><\/div>\n
<\/strong><\/div>\n
Mas aten\u00e7\u00e3o, quem n\u00e3o ativar o SAP vai ouvir o comercial normalmente, mas sem a audiodescri\u00e7\u00e3o, OK! Para saberem quando ativar o SAP, fiquem ligados no som de crian\u00e7as conversando. ..<\/strong><\/div>\n
<\/strong><\/div>\n
Vejam abaixo a nota sobre esse comercial que foi publicada no caderno DINHEIRO da Folha de S\u00e3o Paulo de hoje:<\/strong><\/div>\n
<\/div>\n
*<\/strong><\/div>\n
A Natura coloca no ar, no domingo, o primeiro comercial feito para a TV do pa\u00eds com linguagem descritiva para deficientes visuais. A pe\u00e7a foi criada pela PeraltaStrawberryFr og. Ao apertar a tecla SAP, um locutor ir\u00e1 relatar a din\u00e2mica e o conte\u00fado do comercial.<\/strong><\/div>\n
*<\/strong><\/div>\n
<\/strong><\/div>\n
\n
Segundo o pessoal da ag\u00eancia de publicidade, amanh\u00e3, s\u00e1bado, a revista VEJA, tamb\u00e9m vai publicar uma mat\u00e9ria sobre esse comercial.<\/strong><\/div>\n
<\/strong><\/div>\n
Desculpem n\u00e3o ter falado nada sobre isso antes pr\u00e1 voc\u00eas, mas agora que j\u00e1 est\u00e1 nos jornais…<\/strong><\/div>\n
<\/strong><\/div>\n
Divulguem para todos os seus contatos!!!!<\/strong><\/div>\n
<\/strong><\/div>\n
Abra\u00e7os super ultra hiper felizes!!!<\/strong><\/div>\n
<\/strong><\/div>\n
Paulo Romeu<\/strong><\/div>\n<\/div>\n


\n\"Free
\n<\/a>
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

Amigos, Nesta quarta-feira, est\u00e1vamos a Eliana Franco, a Lara Pozzobon, a L\u00edvia Motta, o Maur\u00edcio Santana (todos audiodescritores) e eu, aguardando o in\u00edcio da reuni\u00e3o com a ABERT no Minist\u00e9rio das Comunica\u00e7\u00f5es, quando o Maur\u00edcio abriu seu note book e nos mostrou o novo comercial da NATURA que ser\u00e1 apresentado na televis\u00e3o a partir deste […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[4],"tags":[],"class_list":["post-733","post","type-post","status-publish","format-standard","hentry","category-noticias"],"yoast_head":"\n1o. 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