{"id":7817,"date":"2009-05-26T11:45:52","date_gmt":"2009-05-26T11:45:52","guid":{"rendered":"http:\/\/agenciainclusive.wordpress.com\/?p=7817"},"modified":"2009-05-26T11:45:52","modified_gmt":"2009-05-26T11:45:52","slug":"responsabilidade-social-na-midia","status":"publish","type":"post","link":"https:\/\/inclusivenews.com.br\/?p=7817","title":{"rendered":"Responsabilidade social na m\u00eddia"},"content":{"rendered":"<p>Que crit\u00e9rios o jornalista utiliza para diferenciar empresas envolvidas com a gest\u00e3o socialmente respons\u00e1vel das que querem fazer somente marketing? Como as empresas comunicam seu compromisso com a responsabilidade social? H\u00e1 abertura para tratar de dilemas?<\/p>\n<p>O Instituto Ethos de Empresas e Responsabilidade Social, por meio do Programa Responsabilidade Social Empresarial na M\u00eddia, promove o Debate RSE na M\u00eddia: Empresas e Imprensa, no dia 15 de junho, das 15h \u00e0s 18h, no Hotel Transam\u00e9rica, como parte da programa\u00e7\u00e3o da d\u00e9cima primeira edi\u00e7\u00e3o da Confer\u00eancia Internacional Empresas e Responsabilidade Social 2009. A inscri\u00e7\u00e3o gratuita pode ser feita no endere\u00e7o: <a href=\"http:\/\/www.ethos.org.br\/sistemas\/eventos\/conf_evento_simples.asp?id=237\">http:\/\/www.ethos.org.br\/sistemas\/eventos\/conf_evento_simples.asp?id=237<\/a>.<\/p>\n<p>Fazem parte do debate, pelas empresas: Augusto Rodrigues \u2013 diretor de Comunica\u00e7\u00e3o Empresarial e Rela\u00e7\u00f5es Institucionais da CPFL; Daniela Di Fiori \u2013 vice-presidente de Assuntos Corporativos e Sustentabilidade do Wal-Mart; e Nem\u00e9rcio Nogueira \u2013 diretor de Assuntos Institucionais da Alcoa para a Am\u00e9rica Latina e Caribe. Por parte da imprensa, participam: Alexandre Mansur \u2013 editor de ci\u00eancia e tecnologia da revista \u00c9poca; Am\u00e9lia Gonzalez \u2013 editora do suplemento Raz\u00e3o Social do jornal O Globo; e Matthew Shirts \u2013 redator-chefe da revista National Geographic Brasil e coordenador do Planeta Sustent\u00e1vel. O mediador \u00e9 Ricardo Young, presidente do Instituto Ethos.<\/p>\n<p>O Debate RSE na M\u00eddia 2009 tem como objetivo levantar os dilemas e discutir as oportunidades da rela\u00e7\u00e3o entre comunicadores de empresas e jornalistas de reda\u00e7\u00e3o, visando a uma cobertura mais qualificada do tema da sustentabilidade por parte dos profissionais de imprensa e a um posicionamento mais coerente e estrat\u00e9gico por parte das empresas.<\/p>\n<p>A comunica\u00e7\u00e3o do envolvimento da empresa com a sustentabilidade exige profissionais preparados, conscientes e abertos ao relacionamento com a imprensa, inclusive em momentos de crise. Por outro lado, jornalistas necessitam construir suas pautas considerando pontos positivos e pontos cr\u00edticos, a transversalidade do tema<\/p>\n<p>e a import\u00e2ncia de contemplar a sustentabilidade na gest\u00e3o das empresas de comunica\u00e7\u00e3o.O debate de assuntos que envolvem a rela\u00e7\u00e3o entre empresas e imprensa pode contribuir para um trabalho mais integrado e compartilhado, pautado em valores como confian\u00e7a, transpar\u00eancia e \u00e9tica.<\/p>\n<p>Fonte: Instituto Ethos &#8211; <a href=\"http:\/\/www.pautasocial.com.br\/pauta.asp?idPauta=25967\">http:\/\/www.pautasocial.com.br\/pauta.asp?idPauta=25967<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Que crit\u00e9rios o jornalista utiliza para diferenciar empresas envolvidas com a gest\u00e3o socialmente respons\u00e1vel das que querem fazer somente marketing? Como as empresas comunicam seu compromisso com a responsabilidade social? H\u00e1 abertura para tratar de dilemas? O Instituto Ethos de Empresas e Responsabilidade Social, por meio do Programa Responsabilidade Social Empresarial na M\u00eddia, promove o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[12],"tags":[],"class_list":["post-7817","post","type-post","status-publish","format-standard","hentry","category-cursos-e-eventos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Responsabilidade social na m\u00eddia -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inclusivenews.com.br\/?p=7817\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Responsabilidade social na m\u00eddia -\" \/>\n<meta property=\"og:description\" content=\"Que crit\u00e9rios o jornalista utiliza para diferenciar empresas envolvidas com a gest\u00e3o socialmente respons\u00e1vel das que querem fazer somente marketing? 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